0770 in July 1970 is a young fashion brand specializing in the production of handmade clothes and unique accessories. Is the brainchild of two young Neapolitan artists, Enzo Pirozzi (costume and fashion designer) and Irene De Caprio (photographer). The purpose of their partnership is to create a fashion that goes beyond the patterns imposed. Defined bythe two: “Politically Incorrect“. The two creative work browsing through the folds of a glorious past, one in which art, customs and culture still managed to be synergistic and complementary expressions of art.
Their sources of inspiration ranging from literature to photography, from theater to painting, but the study of socio-cultural youth movements. In 0770 creations all merge as a process of alchemy, tailoring the scene becomes one with modern experimentation. The use of traditional fabrics is often combined with new solutions, the leaders are distinguished by the geometric cuts and volumes, for their work that has its origin in men’s tailor in Naples. 0770 is addressed to a woman of high target who can appreciate the high quality of manufacture. The use of Italian and English drapery, usually used in the tailor-made suits and the handicraft manufacture make precious every article of clothing. The refinement of the volumes, the image and the accessories make 0770 a brand of international scope wich we can see high quality boutiques who put themselves in “search” for the new and unconventional beauty, who can see beyond the big brand noting the attention to detail that only a young line can give.
Each collection means desecrate a concept, is an expression of mood, is the means to tell and to overcome the depressing commercial vision of the current fashion. To establish a new space of thought, a workshop led by ideas, ideas and suggestions that they know to retrieve the old aesthetic values. 0770 is the perfect balance between fashion and costume.