Interview: claRa apaRicio yoldi

claRa apaRicio yoldi Image courtesy of claRa apaRicio yoldi

Interview: claRa apaRicio yoldi

ClaRa ApaRicio Yoldi is a video artist from Madrid, Spain. Graduating in Art History from Universidad Complutense de Madrid, she moved to London in 2008, where she currently lives and works. She studied Digital Film and Animation at the London Metropolitan University and Programming for Artists at Goldsmiths University. Always interested in the latest technologies, she experiments with different formats and explores the frontiers between traditional and new media. Her videos have been screened in various international festivals, galleries and art spaces.

claRa apaRicio yoldi Image courtesy of claRa apaRicio yoldi

Luca Curci – When did you start practicing art and why?

claRa apaRicio yoldi – I started painting when I was little, I don’t know why. I remember my parents bought me a book when I was 5 years old that was called: “I want to be a painter”. My parents aren’t pushy at all when it comes to what I should do with my life so I guess at that point it was already obvious what I liked. I was drawing all the time: at home, in school… I loved colours and I used to collect crayons in a box and sometimes just look at them or put them in order according to what I thought matched.

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L.C. – Can you talk about your artistic work? Which are your inspirations?

c.a.y. – I love Abstract Expressionism in painting and Conceptual Art, in which the idea or concept is the most important aspect of the work. Cinema has an important influence for me. I like cinema as a way of telling stories but also I discovered visually inspirational cinema directors such as: Jean-Luc Godard, David Lynch, Stanley Kubrick, Wong Kar-Wai, Julio Medem, Larry Clark, Miranda July… The moment I decided to do video art was when I saw an exhibition of the Swiss video artist Pipilotti Rist in the Reina Sofia Museum in Madrid, my home city. I was fascinated by her visually striking work, intelligent criticism and sense of humour. Video art was a revelation for me because I found it’s like mixing different forms of expression: using the moving image typical of the cinematic language but using it in a way less narrative, less realistic, more like a painting in movement. In my work I like to experiment with different formats and explore the frontiers between traditional and new media: mixing video with painting, elements of web design and interactivity, programming and digital art.

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L.C. – What are you currently working on?

c.a.y. – I’m doing different mono-channel videos for various festivals at the moment. I’m also preparing a bigger project that’s going to mix architecture, video design, sound, interactivity, processing found footage and painting. Exploring the concepts of Iconography and Iconosphere, I want to build a kind of Interactive Romanic Church.

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L.C. – What was the best advice given to you as an artist?

c.a.y. – “Non-specialization is good”. As a multidisciplinary artist, to hear that was a relief for me. In the society we live in, which is based on work specialization, multidisciplinarity has always been seen as something negative. Art is seen as an industry: the art dealer finds an artist and makes him or her repeat the same formula that works for the public, again and again, the same style, technique or even themes, to create a brand to sell. Luckily this has changed in the last few decades, and it’s starting to be seen as something positive to be able to practise different disciplines and even combine them. Art is a need for creative expression. I think it doesn’t matter what medium you chose to express yourself: painting or programming,  a creative person can express themselves in any form.

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L.C. – What is art for you?

c.a.y. – Art is a way to express and transmit new aspects of reality. The artist discovers and perfects new languages that more directly correspond with our experiences.

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L.C. – What do you think about International ArtExpo organization?

c.a.y. – I think it’s necessary for curators and art institutions to change the way they have of working. With the internet and new technologies the world of art and culture is changing and so they have to change as well. New ways for distribution and promotion of art are necessary. International ArtExpo uses internet to connect artists working all around the world, to open an international discourse and enable them to communicate through art, a language that transcends the boundaries of language and all political and geographical barriers.

claRa apaRicio yoldi Image courtesy of claRa apaRicio yoldi

L.C. – Do you think International ArtExpo organization can represent an opportunity for artists?

c.a.y. – Yes, I think International ArtExpo brings good opportunities for artists. It’s a way of showing your work without the expensive costs of the more traditional ways of distribution and promotion. You can reach a wider audience and people can see your work in every part of the world.

more. www.aclararte.com/

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