’The Cube by Electrolux’ by PARK Associati, images courtesy of PARK Associati
The Cube by Electrolux
Design: PARK Associati
Project Description
THE CUBE – Dining with a View – itinerant restaurant commissioned by Electrolux, celebrated its’ opening on Friday, 1 April, 2011 in Brussels. The project was conceived and organized by the Belgian event agency Absolute Blue; the design of the pavilion, as well as the interior design, was developed by the Italian firm Park Associati, Milano; Logo and Texture Design by Studio FM Milano.
Designed to visit unexpected and dramatic locations throughout Europe, THE CUBE – Dining with a View- was launched in Brussels where it sits atop of the Parc du Cinquantenaire, close to the headquarters of the European Community. It will be open for lunch and dinner in this location until the 3rd of July, temporarily transforming Brussels’ skyline with it’s presence.