Fragile Future in the V&A Museum | Studio Drift defines luxury for a modern era

What is luxury?Studio Drift, Fragile Future, Cidade Matarazzo Hospital, São Paulo, 2014

Fragile Future in the V&A Museum | Studio Drift defines luxury for a modern era
 
“What people who acquire our work are buying, is a huge amount of time that allows us to put so much thought and care into a piece. That to me is luxury”, Ralph Nauta from Studio Drift quoted in The New York Times. Studio Drift is part of the exhibition “What is Luxury?” at the Victoria & Albert Museum in London. The exhibition will open on Wednesday April 22nd and will display extraordinary works of craftsmanship, amongst more unexpected projects in the field of design. The Fragile Future Concrete Chandelier, which was acquired in 2010 by the museum for its permanent collection, will take part in the show.

008Dominic Wilcox, Luxury skimming stone with belt pouch, 2009. © Dominic Wilcox

What is Luxury?” interrogates ideas of luxury today. It will address how luxury is made and understood in a physical, conceptual and cultural capacity. Extraordinary works of craftsmanship will be on display alongside more unexpected projects which explore the cultural value of materials such as gold, diamonds and plastic. The future of luxury will be explored, asking questions about the role that time, space, privacy, well-being, social inclusivity and access to resources and skill may play in determining our choices and aspirations.

What is luxury?Steffen Dam, Jellyfish Installation, 2010

Fragile Future III
Since its start in 2007, Studio Drift has been working intensely on its Fragile Future project. The poetic and site specific Fragile Future installations are made of real dandelion seeds, that were handpicked and glued one by one onto LED‘s, and connected to an ingenious electrical modular phosphor bronze circuit. This labour intensive process is a clear statement against mass production and throwaway culture. Are the rapid developments of our age really more advanced than the evolution of nature, of which the dandelion is such a transient and symbolic example? And could those two evolve together and meet in the future? Fragile Future can be seen as a critical, yet utopian vision of our planet’s future: where two seemingly opposite evolutions have made a pact to survive.

What is luxury?Studio Drift, Fragile Future, São Paulo, 2014

The Fragile Future project started with thinking about what happens when you fuse natural components with technological components. The combination of contradictionary materials seems to achieve something impossible, rather than the obviously expensive”, Lonneke Gordijn from Studio Drift quoted in The New York Times.

What is luxury?Studio Drift, Fragile Future, detail

Currently, the entire Studio Drift team is waiting impatiently for the moment to start the annual flower picking. In this season the entire studio floor will be covered with dandelion seeds spread out to dry. To learn more about the entire Fragile Future concept, you can watch the filmThe making of Fragile Future“.

What is luxury?Lonneke Gordijn, artist and co-owner of Studio Drift in Amsterdam. Photo courtesy of Ilvy Njiokiktjien

About Studio Drift
Studio Drift was founded by Lonneke Gordijn (1980, Alkmaar NL) and Ralph Nauta (1978, Swindon UK). Since graduating in 2005 from the Design Academy in Eindhoven, they have produced multi-disciplinary installations, sculptures, art objects and films. Their work has been exhibited and collected worldwide by leading museums and renowned institutions and has won several competitions and awards. Studio Drift is based in Amsterdam.

more. www.vam.ac.uk | www.studiodrift.com

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