Interview: Lior Nordman

Lior NordmanImage courtesy of Lior Nordman

Interview: Lior Nordman

Director Luca Curci talks with artist Lior Nordman during Hidden Rooms, Venice.

Lior Nordman is a self-taught art/fashion photographer, who started his career in 2006 as a sports photographer for the international newspaper “Haaretz“. His interest quickly shifted to fashion photography and between 20072009 he was already working for the most popular Israeli fashion magazines and advertising clients. His international breakthrough came not later than 2009, when he photographed one of the biggest campaign for clothing brand in Turkey. From there on, his work was featured in all important  international fashion magazines, like Harper’s Bazaar, Marie Claire, Elle, Idoll, Chew, TRENDSETTER, Woman’s Health, Cosmopolitan and more.

Lior NordmanImage courtesy of Lior Nordman

In 2012 Lior won the “Golden Fish” for the second time and the “Golden Cactus” for his campaign for BMW. Lior has also decided to expand his repertoire and to look into the spectrum of artistic photography. This is how he produced a series of artistic videos and photos challenging the viewers to accept new paradigms of sexiness, the sort, which is born out of inner fantasies, thoughts and temptations. He deeply identifies himself with his new approach.

Lior NordmanImage courtesy of Lior Nordman

Luca Curci – Your work was exhibited during Hidden Rooms exhibition in Venice on November 2014: can you talk about your personal experience in Venice with International ArtExpo?

Lior Nordman – The meeting at the Palazzo, where the exhibition took place, was intimate an warm. The location was very inspiring. Luca’s organization was flawless and respectful. I enjoyed very much the dance performances at the ground floor. Later on we were accompanied to the upper floor of the Palazzo. In a very cosy and intimate viewing room, people were watching Video Arts. There was a personal atmoshpere and you could really pay attention to the Video’s. During the 3 days in which the exhibition was presented I had visited it few times; every time I’ve met different people who were very interested in the exhibition.  

Lior NordmanImage courtesy of Lior Nordman

Luca Curci – Can you talk about the artwork you presented in Venice? How is it linked with the festival’s theme?

L. N. My present work is all about temptation, lust and desires, that sort of thoughts that we always carry with us. Maybe like the way we carry our shadow, or our own darkness.  The way each photo engages the viewers is very subjective and relative, as I made it to depend upon the viewers’ personal openness. The level of intensity is also very different from a scene to another, as temptations are also about censorship, repression, even veiling. The masks are the only common element, because they symbolize for me the process of unveiling, of slowly inviting or allowing the viewer to slide into my stories, or their stories.

Lior NordmanImage courtesy of Lior Nordman

L. C. – What are you currently working on?

L. R. – At the moment I am working on two video arts and a photography exhibition in Romania. The exhibition in Romania will take place on the 17th of March. Ana Maria Dobre is the curator and producer.

Lior NordmanImage courtesy of Lior Nordman

L. C. – What is art for you?

L. R. – Everything that really captures the artist/creator soul in it.

Lior NordmanImage courtesy of Lior Nordman

L. C. – What do you think about International ArtExpo organization?

L. R. – International ArtExpo organization is a very established one and it truly aims to give opportunity to artists all aroud the globe. I was very proud to take part in the latest exhibitions in Venice and Almeira. Luca Curci’s curatorial work was very versatile, with a very emotional and personal point of view. The fact that you get a lot of new contacts from all around the world, with a really accurate exposer of the works presented, for sure gives an honest opportunity to artists. I am looking forward to the next exhibition.

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