London Fashion Week Festival

London Fashion Week FestivalImage courtesy of Shaun James Cox

London Fashion Week Festival, Mother of Pearl Designs
The Store Studios, London
From 21 to 24 September 2017

 

The British Fashion Council (BFC) is delighted to announce that luxury womenswear brand, Mother of Pearl, 2017 winner of the BFC/Vogue Designer Fashion Fund, has been commissioned to design this season’s London Fashion Week Festival limited edition tote bag. The bag’s design draws inspiration from Dutch florals and the use of darkness and light in the paintings of artists such as Caravaggio and Jan Van Huysum. Mother of Pearl’s brand mantra is ‘Serious fashion, not to be worn too seriously’, so the striped sporty handles are the perfect partnership to the beautiful botanical print.

 

London Fashion Week FestivalImage courtesy of Shaun James Cox

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Mother of Pearl is a womenswear luxury brand based in East London. Each collection is a fusion between quality and design, with a focus on print, sportswear inspired detailing and luxe fabrications. Mother of Pearl takes an innovative, and often humorous approach to print and embellishment to strike a balance between easy daywear that can be dressed up for any occasion. Caroline Rush CBE, Chief Executive of the British Fashion Council said: “Mother of Pearl’s beautiful designs perfectly capture British creativity and the energy of London Fashion Week Festival. It has been great to work with Amy on the tote bags for this season and I look forward to seeing them being used all over London and further afield.”

 

London Fashion Week FestivalImage courtesy of Shaun James Cox

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Mother of Pearl presented their first collection at London Fashion Week in AW14 and Creative Director Amy Powney, joined in 2006; four years after the brand was founded by Maia Norman. Mother of Pearl has been shortlisted for the BFC/Vogue Designer Fashion Fund in both 2015 and 2016 and in the same year the label was awarded the Walpole Emerging British Luxury Talent prize. London Fashion Week Festival is the ultimate fashion experience, with curated shopping galleries from over 150 international and British brands including Alfie Douglas, French SoleJamie Wei Huang, Jane Carr, Linda Farrow, Paper London, Tada & Toy and Taylor Morris and AW17 catwalk shows from London Fashion Week designers. The Mother of Pearl limited edition tote bag is included in the Silver, Gold and LUXE ticket packages and a limited number will be available to purchase at the event.

 

London Fashion Week FestivalImage courtesy of Shaun James Cox

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London Fashion Week Festival allows consumers to experience the atmosphere of London Fashion Week and gain insight into the industry through industry talks and style presentations. The four day public event opens its doors on Thursday 21st September until Sunday 24th September at The Store Studios, 180 Strand, London WC2R.

 

more. londonfashionweekfestival.com

 

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