London Fashion Week Festival

London Fashion Week FestivalImage courtesy of London Fashion Week Festival

London Fashion Week Festival

As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September. This is to recognise the BFC’s ongoing commitment to building consumer engagement with British designers and has been at the core of the organisation’s strategy since the first edition of London Fashion Weekend which took place in 1998.

 

London Fashion Week FestivalImage courtesy of London Fashion Week Festival

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The London Fashion Week Festival will drive a city-wide celebration of an industry worth £28 billion to the UK economy and which employs nearly 900,000 people across the country. The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and is open for business.

 

London Fashion Week FestivalImage courtesy of London Fashion Week Festival

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The main focus of the London Fashion Week Festival is a ticketed event at The Store Studios, 180 Strand. The event gives access to catwalk shows, talks and a unique shopping experience, where designers and their teams host curated pop-up shops, from over 150 international and British brands.

 

Events at The Store Studios, London
London Fashion Week Men’s: 6-9 January 2017
London Fashion Week: 17-21 February 2017
London Fashion Week Festival: 23-26 February 2017

 

morelondonfashionweekfestival.com

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