Yu Hiraoka – Winner of It’s LIQUID International Contest 3rd Edition

Yu HiraokaImage courtesy of Yu Hiraoka

Yu Hiraoka – Winner of It’s LIQUID International Contest 3rd Edition

Yu Hiraoka is a 25-year-old product designer based in Milan, Italy. He defines his leading principle in design as FUN-ctional Design.

Yu HiraokaImage courtesy of Yu Hiraoka

Luca Curci – When did you decide to be a designer and why?

Yu Hiraoka – I had already decided to go to the design industry in future when I was 15 years old. Because I liked drawing and making things and I was good at them, and also I wanted to do creative things in my career.

Yu HiraokaImage courtesy of Yu Hiraoka

L. C: – Can you talk about your work? Which are your inspirations?

Y. H. – My project “GIOCHIAMO” is a unit of shelves which contains a playfulness of combining them. In the current hectic world that things move fast and we need to catch up them, people want to possess something adorable and playful to comfort their hearts or something reminding of their past especially childhood. GIOCHIAMO is a practical medium-sized shelves that you can choose how to combine them, and also a process of combining them itself is playful and it has an adorable looking which gives a joyful accent into the room.

Yu HiraokaImage courtesy of Yu Hiraoka

L. C. – What are you currently working on?

Y. H. – I’m currently working at a design studio in Milan as a product designer. I also keep pushing my freelance product design projects and in this year, I’m planning to work more internationally than previous years.

Yu HiraokaImage courtesy of Yu Hiraoka

L. C. – What was the best advice given to you as a designer?

Y. H. – “Think big.” This word was given by a guest professor in lecture when I was in a university in Italy. It means we creators need to have big visions in our projects to create innovations.

L. C. – What is design for you?

Y. H. – Design is my life. This is what I’ve been doing, and what I have dreamed to do in my life.

more. http://yuhiraoka.wix.com/yuhiraoka

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