Studio O+A for 2201 Broadway | ITSLIQUID

Studio O+A for 2201 Broadway

Design | March 19, 2021 |

2201broadway Nyc 001
Design by Studio O+A; photographs by Garrett Rowland

Studio O+A for 2201 Broadway
New York, 2019

One of the challenges of the digital age is maintaining continuity with what we love most from prior ages. In design terms that means integrating modernity into historic contexts – either seamlessly or in a way that makes the seams shine. For decades The Breuner Building in Oakland was one of that city’s art deco landmarks. Built in 1931 for the Breuner Furniture Company it loomed over the Broadway commercial district like a deco ocean liner. Today 2201 Broadway is a multi-tenant commercial building in which cutting edge design from the 1930s provides a framework for cutting edge 21st century concepts of what workplace can be.

2201broadway Nyc 002
Design by Studio O+A; photographs by Garrett Rowland

A Jazz Age Vessel for a Hip-Hop Brew
When O+A’s designers first toured the Breuner Building in advance of tackling the re-design of the lobby and common areas, we were wowed by the enduring beauty of the building’s original details. In many ways the building epitomized what was happening in Oakland generally – an urban gem, long ignored, was suddenly the Bay Area’s hottest prospect for forward-looking entrepreneurs. In the building, as in the city, the challenge was how to refresh the old structures for the needs of a new
age – without losing what made them a treasure in the first place.

2201broadway Nyc 003
Design by Studio O+A; photographs by Garrett Rowland

Best Design Asset: Oakland Spirit
O+A’s solution was to apply the values that have long been associated with Oakland – authenticity, hospitality, plain speaking, muscularity, a free spirit – to the design. The main lobby and reception area juxtaposes concrete pillars thick as a longshoreman’s forearms with modern lighting and furniture as delicate as the East Bay dawn. Throughout the space our designers searched for these contrasts, balancing the sturdiness for which the Bruener product lines (and Oakland’s character) were famous with the disembodied lightness of 21st century Bay Area culture.

2201broadway Nyc 004
Design by Studio O+A; photographs by Garrett Rowland

Tech and Analog Walk into a Bar…
From signage and wall graphics to staircase details and exterior lighting, 2201 Broadway is an object lesson in how “modern” is a concept that transcends time. The Breuner Building was state-of-the-art modern in 1931. Its new iteration combines the best of that age with what is most promising about ours and finds surprising areas of compatibility. At a time when the tech sector is increasingly under fire, it’s reassuring to know that analog values – sturdiness, tactile integrity, transparency and the rejuvenating properties of light – have the power to guide a new age to healthier, steadier footing.

more. www.o-plus-a.com

2201broadway Nyc 005
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 006
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 007
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 008
Design by Studio O+A; photographs by Garrett Rowland

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


SHOWROOM WIENER WERKSTÄTTE

Design | September 29, 2022

In the exhibition SHOWROOM WIENER WERKSTÄTTE: A Dialogue with Michael Anastassiades, the Cyprus-born London-based designer focuses our attention on the many-faceted design work of the Wiener Werkstätte (WW). In the room above the MAK Permanent Collection Vienna 1900, Anastassiades combines objects from Ernst Ploil's comprehensive collection with exhibits from the MAK Collection. Through the display he creates a fascinating presentation and reveals new contemporary perspectives on the groundbreaking era of Viennese Modernism. Read more


SEXY – OBJECTIVE GALLERY

Design | September 28, 2022

Sexy is a collective group show of design and art. This show is curated by Eny Lee Parker, revealing a group of fun and functional works. Objective Gallery invites you to join and explore what you think is desirable, shapely, and sexy. Read more


THE GIFT TO BE SIMPLE

Design | September 13, 2022

Belgium Is Design is pleased to launch THE GIFT TO BE SIMPLE, a contemporary design exhibition curated by Lidewij Edelkoort and Philip Fimmano as part of the 7th annual New York Textile Month. Read more


Design: 1880 to Now

Design | September 9, 2022

The Brooklyn Museum draws from its rich holdings of decorative objects and unveils newlyrenovated Decorative Arts galleries to present Design: 1880 to Now. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!