Studio O+A for 2201 Broadway | ITSLIQUID

Studio O+A for 2201 Broadway

Design | March 19, 2021 |

2201broadway Nyc 001
Design by Studio O+A; photographs by Garrett Rowland

Studio O+A for 2201 Broadway
New York, 2019

One of the challenges of the digital age is maintaining continuity with what we love most from prior ages. In design terms that means integrating modernity into historic contexts – either seamlessly or in a way that makes the seams shine. For decades The Breuner Building in Oakland was one of that city’s art deco landmarks. Built in 1931 for the Breuner Furniture Company it loomed over the Broadway commercial district like a deco ocean liner. Today 2201 Broadway is a multi-tenant commercial building in which cutting edge design from the 1930s provides a framework for cutting edge 21st century concepts of what workplace can be.

2201broadway Nyc 002
Design by Studio O+A; photographs by Garrett Rowland

A Jazz Age Vessel for a Hip-Hop Brew
When O+A’s designers first toured the Breuner Building in advance of tackling the re-design of the lobby and common areas, we were wowed by the enduring beauty of the building’s original details. In many ways the building epitomized what was happening in Oakland generally – an urban gem, long ignored, was suddenly the Bay Area’s hottest prospect for forward-looking entrepreneurs. In the building, as in the city, the challenge was how to refresh the old structures for the needs of a new
age – without losing what made them a treasure in the first place.

2201broadway Nyc 003
Design by Studio O+A; photographs by Garrett Rowland

Best Design Asset: Oakland Spirit
O+A’s solution was to apply the values that have long been associated with Oakland – authenticity, hospitality, plain speaking, muscularity, a free spirit – to the design. The main lobby and reception area juxtaposes concrete pillars thick as a longshoreman’s forearms with modern lighting and furniture as delicate as the East Bay dawn. Throughout the space our designers searched for these contrasts, balancing the sturdiness for which the Bruener product lines (and Oakland’s character) were famous with the disembodied lightness of 21st century Bay Area culture.

2201broadway Nyc 004
Design by Studio O+A; photographs by Garrett Rowland

Tech and Analog Walk into a Bar…
From signage and wall graphics to staircase details and exterior lighting, 2201 Broadway is an object lesson in how “modern” is a concept that transcends time. The Breuner Building was state-of-the-art modern in 1931. Its new iteration combines the best of that age with what is most promising about ours and finds surprising areas of compatibility. At a time when the tech sector is increasingly under fire, it’s reassuring to know that analog values – sturdiness, tactile integrity, transparency and the rejuvenating properties of light – have the power to guide a new age to healthier, steadier footing.

more. www.o-plus-a.com

2201broadway Nyc 005
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 006
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 007
Design by Studio O+A; photographs by Garrett Rowland
2201broadway Nyc 008
Design by Studio O+A; photographs by Garrett Rowland

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Design Shanghai 2024

    Design | June 19, 2024

    Asia’s largest international design event series enters its eleventh year and expects to welcome over 100,000 visitors over four days (19th-22nd June 2024). Returning to the Shanghai World Expo Exhibition and Convention Centre, the show continues to witness the rapid development of Chinese design. Read more


    Bebo Objects

    Design | June 7, 2024

    Bebo Objects is a new Swedish brand launched in 2022 by Mattias Karlsson and Adam Jismark. We are a Nordic lifestyle brand in furniture and interior design that creates well-crafted furniture and interior details designed to cross boundaries between outdoor and indoor environments, with the aim to add value and joy to people's lives. Read more


    Pottery&Poetry

    Design | May 27, 2024

    POTTERY & POETRY is a home fashion brand for unique handmade ceramics. Based in Sofia, Bulgaria, their small team of talented artisans creates vibrant tableware that turns daily moments at home into small celebrations. "Every dish you serve can taste better as the process of eating starts with observation", explains architect Maria Baleva, who embarked on her crafting journey four years ago. First, it was just a personal temptation to express her creativity in a new way through the endless process of improvisation with porcelain forms and glaze colors. A few years into the experiment, her irregular plates and one-of-a-kind sets could be found in homes, restaurants, and cafes all over the world. Read more


    Yoshiaki Ito Design

    Design | May 19, 2024

    Yoshiaki “Yoshi” Ito is an award-winning designer known for blending modern sensibilities with traditional Japanese aesthetics. Since relocating to the United States in 1999, Yoshiaki has embarked on an artistic journey marked by simplicity, authenticity, and excellence. His early exposure to traditional Japanese craftsmanship shaped his design philosophy. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!