
Salone del Mobile.Milano
Fiera di Milano, Rho
April 21, 2026 – April 26, 2026
Over 1,900 exhibitors from 32 countries are testament to the international scope of the Salone, which is increasingly becoming a strategic driver for the sector. The 64th edition is evolving in an increasingly connected and accessible way, consolidating the Salone as a platform for cultural, design and curatorial innovation. The new features include the debut of Salone Raritas; the installation Aurea, an Architectural Fiction, which intertwines heritage and innovation in the A Luxury Way experience; an increasingly active synergy between exhibitors and the city; and the launch of the Salone Contract project, which will take shape in 2026 with dedicated itineraries and a talk at the fair, ahead of its official debut in April 2027.

The countdown to the 64th edition of the Salone del Mobile.Milano (21st-26th April, Rho Fiera Milano,) is on: more than 1,900 exhibitors (36.6% from abroad), 227 brands including first-timers and returnees, over 169,000 square metres of net exhibition space completely sold out. At the centre of it all is the eagerly awaited return of the biennial exhibitions: EuroCucina with FTK – Technology For the Kitchen, featuring 106 brands from 17 countries, and the International Bathroom Exhibition, which will bring together 163 brands from 14 countries. Completing the picture is SaloneSatellite with 700 designers under 35 and 23 international schools and universities. These figures confirm that the Salone is not only the most important international furniture and design fair, but also an active and evolving cultural infrastructure: a relational and strategic driver that fuels global connections, disseminates shared visions and consolidates Milan’s role as the capital of contemporary design.

The common thread running through the 2026 edition will be an increasingly integrated architecture of content and exhibition itineraries. The Salone is also embarking on a new venture, which will lead to the debut of Salone Contract in 2027 – the Masterplan has been entrusted to Rem Koolhaas and David Gianotten (OMA) – which will explore the major themes of this changing ecosystem – from the interpretation of contexts to the visitor experience, integrated supplies and the strengthening of B2B networking. Debuting also Salone Raritas. Curated icons, unique objects, and outsider pieces (Pavilion 9): 25 exhibitors will create a new platform, a bridge between special production and the design market, curated by Annalisa Rosso, Editorial Director and Cultural Events Advisor of the Salone del Mobile.Milano, with exhibition design by Formafantasma.

A Luxury Way (Pavilions 13 – 15) will feature Aurea, an Architectural Fiction, an immersive installation designed by Maison Numéro 20: an imaginary hotel that transforms interior design into narration and scenography, leveraging the emotional and sensory dimensions of living. Bringing this narrative together and amplifying it, the communication campaign A Matter of Salone is a collective project that puts matter back at the centre as the origin and meaning of design, translating the transition from gesture to form and meaning into images, and a reworked visitor experience: a clearer and more intuitive wayfinding system will help visitors find their way around the fair more easily, fostering discoveries and encounters and making the complexity of the event easier to understand.

In this complex context, sustainability will emerge as a central, concrete and measurable focus: the Salone will highlight the transition towards increasingly circular and systemic design, in which materials, processes and supply chains become part of the project. At the same time, the event has obtained the renewal of the ISO 20121 certification for the 2026 – 2028 three – year period, thanks to a rigorous measurement process, verification and impact mitigation actions. This approach consolidates performance and credibility over time, together with environmental and social objectives.
more. www.salonemilano.it

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