It’s LIQUID – A communication platform for contemporary art, architecture and design

It’s LIQUID is a web based information platform, founded in 2001 by Luca Curci, dedicated to world wide distribution of information about calls for entries, exhibitions and events at some of the world’s leading art galleries, museums and foundations selected. Founded in 2005, It’s LIQUID has already built a readership of more than 200.000 qualified subscribers. Among them architects, designers, artists, collectors, art critics, curators, dealers, and other personalities of the International art, architecture and design world. It provides advertising services, press office services for events and projects, articles and specials published on the website, media partnerships services. It’s LIQUID is the official press office of Contini Art Galleries in Cortina, Venice and London.

LIQUID (lik’-wid): 1. a state of matter with definite volume but no definite shape, composed of molecules which move freely among themselves but do not tend to separate like those of gases. 2. a state of matter, between gaseous and solid, that flows and takes the shape of its container. 3. liquid architecture is an architecture that opens to welcome you and closes to defend you; it is an architecture without doors and hallways, where the next room is always where it needs to be and what it needs to be. It is an architecture that dances or pulsates, becomes tranquil or agitated. Liquid architecture makes liquid cities, cities that change at the shift of a value, where visitors with different backgrounds see different landmarks. It is a symphony of space, but a symphony that never repeats and continues to develop. Is an extension of our bodies, and like us, it has an identity; but this identity is only revealed fully during the course of its lifetime. (Marcos Novak)

Database demographics: 40% in North America | 45% in Europe | 15% in other locations (South America, Australia, Japan, etc.)
Key information: over 300.000 monthly unique visitors | over 800.000 monthly page views | over 100.000 newsletter subscribers.

It’s LIQUID Group includes a section dedicated to international art events’ organization that manages exhibitions of photography, video art, installation and painting; it organizes solo and collective shows, art residencies and international contest. Its object is to use new technologies to globalize the language of art, to connect artists working in every part of the world. Since its beginning, the group has organized more than 150 events all around the world, involving more than 5.000 artists, in more than 60 international venues in Mexico, Poland, Turkey, Argentina, Canada, Italy, Australia, USA, Portugal, Colombia, Croatia, Greece, India, etc. Most of the last events have been realized in museums (CCCB – Centre de Cultura Contemporània de Barcelona in Spain, NCCA – National Center for Contemporary Arts in Moscow, etc.), galleries and private foundations.

It’s LIQUID is based on fluidity, motion, connection and accessibility. Making things easy to do. Welcome.

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