Against the packaging craze, to improve the CO2 footprint in the home and personal care industry: aer delivers solutions
aer, based in Vienna, was founded in 2019 and develops, produces and sells sustainable, packaging-optimized household and personal care products that are of high quality and ultimately better for our environment. No unnecessary transport of water. The Viennese company aer eliminates disposable packaging waste with refillable, mix-it-yourself cleaners for kitchen, bathroom and glass surfaces as well as a foaming hand soap.
We know it from single-use batteries: it’s better to put it in a battery and charge it. Applied to personal condition and body care, this wisdom is not yet widely adjusted. The Viennese company is based on these inefficiencies and amounts on the principle “less is more” -, reusable containers & bottles as well as water-soluble powders in the home and personal care sector.
Since the initiation in 2019 one has heard the goal to include pre-filled products and political disposable packaging through new standards in knowledge and product design in these two. The concept is easy to find: customers receive unfilled, recyclable containers & water-soluble powder mixtures packed in paper sachets straight to their home. The powder is usually mixed with water – and the end customer already has the finished product in their hands. The containers are continually refilled and reused. This is how disposable packaging waste is eliminated.
Common condition and personal care products improve from up to 80% water – an ingredient that the greatest people have free at home. “In our opinion, the core problem with the perception of personal and body care lies in the product and process design. Ask yourself the question: Is the best solution for customers and environmental conditions that an aesthetically unsounded spray bottle with water is transported across the continent, only to be transported exactly once before it ends up in a landfill or a woman in the seas of this world ? From what we can see, the answer is very clear: No. We have rethought the process from A-Z. ” (Michael Bartenstein)
From the kitchen cleaner to the foaming hand soap, all aer products are delivered in reusable and recyclable containers from Austria to end customers in the EU countries. A minimalist, timeless design spans all product groups and packaging materials. The products are made to the absolute absolute minimum at all levels: “Form follows function” is the credo.
In addition, the water-soluble powders are only offered in biodegradable paper packaging. With each refill, conventional, environmentally harmful disposable containers are eliminated. Customers can either order refills once via the webshop or opt for a recurring subscription. For example, you are supplied monthly without having to constantly worry about replacement. The development pipeline is full to be able to design further sustainable and high-quality everyday products in a timely manner.