Ajen

After introducing the world to healthy meal kits and a revolutionary flower service, Maartje and Patrick found themselves on a quest for new and inspiring ways to impact people’s daily routines. Being passionate believers in the power of thoughtful products, they asked themselves: where can we make a genuine difference? They decided that there’s no routine more subtly impactful than those surrounding personal care. These products had the potential, so they agreed, to be affordable, luxurious and sustainable – all while looking stylish on your kitchen counter.

In collaboration with a local Frisian soap factory, curious R&D teams, nosy Dutch-French perfumers and a dedicated product designer, they embarked on a mission to transform the industry. They tested, tinkered and formulated, from fragrance to foaminess and texture to tingle, ensuring each aspect was nothing less than perfect. They fine-tuned their refillable bottle and designed recyclable pouches to close the loop. They scoured woodlands, meadows and botanical gardens ,sourcing natural ingredients that could soothe, ground and restore.

Ajen was born from a desire to positively impact our daily routines. In a world that never seems to stop, we all need moments of tranquillity. The rustle of the wind, the earth beneath your bare feet, the smell of fresh flowers – it can help us relax and unwind. Nature not only brings peace to our mind, it also nourishes our body and hair, purifies our skin, and lifts our mood. Tapping into this powerful essence, Ajen’s team has crafted a collection of home and body care products, infused with active botanicals. Founded in the Netherlands, Ajen takes inspiration from local wilderness. By blending natural ingredients with nourishing qualities and uplifting scents, they invite nature into your daily life.

Nature knows no spill, no waste, no end-of-life – there is only rhythm and rebirth, an ongoing cycle of blossoming and fading. Taking inspiration from this process, Ajen introduces the infinite bottle – designed to be filled and used again and again. It is crafted to be a cherished piece in your home, something to enjoy and rely upon daily. Their refills come in light pouches, made from recyclable mono-materials and designed to fit in your mailbox. When embraced as an integral part of your everyday routine, refillable and recyclable products can help you save up to 70% in plastic usage.

more. www.ajen.care.com