AKONI | ITSLIQUID

AKONI

Fashion | April 14, 2023 |

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Image courtesy of Akoni

Akoni

Akoni Eyewear aims to seamlessly blend the best of artistic heritage and technical breakthroughs, while always seeking inspiration from visionaries who forever changed the way we see and experience the universe. “Akoni rests on the twin pillars of intelligent design and honest luxury”, notes Akoni Group CEO and Co-founder Rosario Toscano. “Our goal is to accelerate the evolution of eyewear, by melding together the best in finesse and innovation. In every area-design, materials, finishes and functionality – we will always be the one pushing the envelope, to deliver the type of quality and design that our customers are searching for.”

Reflecting the brand’s dedication to time-honoured techniques and craftsmanship, Akoni is lucky to work with some of Japan‘s finest artisans to create every frame. The unmatched standard of their work serves as a manifestation of the Akoni Shokunin philosophy – which could be best summed up as a complete devotion to craft, with attention paid to each fine detail, helping to elevate the final product from great to stellar. In addition, as Akoni embraces the social obligation that is a key part of the Shokunin philosophy, the brand is committed to working to better the community. Akoni’s Green Harmony forms a key part of that commitment.

Determined to lighten its environmental footprint at each step in the creation of every frame, the eyewear brand opts for earth-friendly materials and procedures whenever possible. Additionally, Akoni believes that long-lasting, timeless design is the truest form of sustainability. In this era of deceptively low-priced, quickly discarded fast fashion, truly superior creations possess their own distinct form of sustainability – since very few of us will ever freely discard a beautiful object that continues to improve our lives. That’s why Akoni Eyewear believes that perhaps the greenest strategy possible for all of us is to continually insist on timeless designs, intended to last a lifetime.

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Image courtesy of Akoni

Underling the brand’s timelessness, many of its frames riff on the type of remarkable additional touches that set apart luxury watches and the world’s finest writing instruments – for, just as those symbols of individual achievement are destinated to become enduring heirlooms, Akoni’s resilient frames are designed for a lifetime of use. Beginning with the finest materials – including a uniquely lightweight and hypoallergic ceramic used for nose pads as well as two key ingredients from Japan, Japanese Cellulose Acetate (Zyl) and titanium – and created with a single-minded dedication to quality and craft, at every stage Akoni makes clear its unwavering commitment to true excellence and its guiding belief in the singular importance of a well-designed frame.

“As we create each of our collections, we are constantly aware of the exceptional importance that eyewear can play in each of our lives,” explains Salma Rachid, Akoni’s Artistic Director and Co-founder. “The age-old saying about ‘eyes being the reflection of the soul’ holds a lot of truth – which means that we are actually fashioning a frame for that soul. Knowing that we have taken on such an incredible responsibility is what creates the obsession and love that we have for this work. We know that our Akoni Eyewear creations are not only helping others see more clearly the beauty of this world – they are also helping to make it possible for the world to witness the beauty that each of us sees inside ourselves.”

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Image courtesy of Akoni

Rachid notes that the brand’s distinctive focus on beauty and vision is also reflected in how each of the collections and styles is designated. “Basically, Akoni looks to the stars. Each frame is named for a key element of the cosmos – or for those intrepid visionaries who were inspired by the power of those celestial bodies. That unusual naming is our way of making it clear that we are determined to always channel that same spirit of wonder and boldness in each of our own discoveries.

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Image courtesy of Akoni

Inspired by a story that has been told by many visionaries, a story taught to our scholars, and a story that unveiled our intrepid pioneers and astronomers. Akoni turned to the place where it all began. Where our sense of curiosity was born, and our drive to reach the boundary of human capability was discovered to be infinite. Great design never needs to clamour for attention. That’s why Akoni frames avoid unnecessary logos and monograms – allowing the eye to focus instead on our sleek silhouettes and the many references to the type of finely crafted details traditionally associated with the world’s finest luxury accessories. There is one small refinement, though, that stands out: an intriguing graphic symbol of a perfect circle encased within a square.

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Image courtesy of Akoni

Gracing the top of Akoni’s secure rivets, this sleekly minimal geometrical motif deftly encapsulates our designers’ devotion to the fascinating and timeless power of the golden ratio. The many impressive luxury touches of Akoni frames make clear our designers’ dedication to their craft. Inspired by the mystical power of the golden ratio, the fascinating scale of 1:1.618 that underlines nature’s most sublime creations (the nautilus shell and the human body) as well as some of mankind’s greatest masterpieces, (the silhouette of the Stradivarius and the façade of the Parthenon), the Akoni design team often proposes design solutions – from the smallest hinges and screws to entirely new conceptions in frames – that build upon that powerful, intriguing equation. In addition, every aspect of their work is seamlessly intertwined with an unwavering devotion to the Japanese concept of Shokunin, a philosophy that could best be summed up as a determination to perfect each handcrafted detail.

more. www.akoni.com

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Image courtesy of Akoni
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