
AOIFE®
AOIFE® is an Irish circular luxury fashion label founded in 2016 by Aoife Rooney, a textile, architect, and fashion designer.
Dedicated to sustainable innovation, AOIFE® uses high- quality, certified deadstock fabrics sourced from global designer overproduction, giving new life to existing materials with intentional design. This approach ensures zero resource consumption, zero emissions, and minimal energy use, all while adhering to strict ethical and environmental standards. The label designs for individuals who value community, craftsmanship, cultural awareness, and sustainability, creating elegant pieces that reflect strength, self-assurance, and timeless beauty.
Celebrated for its vision, AOIFE® has won recognitions and awards amounting to over 22, been featured several times in British Vogue, and chosen to showcase in international exhibitions, including a six-month feature at the MODA Museum in Atlanta, as well as in the UK and Italy with the “ITSLIQUID” exhibition.

Scaling rapidly, AOIFE® is now stocked in boutiques across Ireland, the US, and has been available in Denmark since 2017. With retailers embracing AOIFE’s commitment to circular fashion, the label is becoming a key player in eco-conscious luxury, bringing sustainability to the forefront of global fashion.
We’re proud to showcase the official AOIFE® label in Denmark with DIFW as part of POET- an inspiring platform for purpose-driven fashion. As we continue to scale globally and in Denmark again, this milestone celebrates the integrity of our award-winning circular design and reaffirms our commitment to authentic, sustainable innovation.
more. www.aoifelifestyle.com

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