APM – La Maison des Fondateurs of BIG | ITSLIQUID

APM – La Maison des Fondateurs of BIG

Architecture | February 2, 2016 |

La Maison des FondateursImage courtesy of BIG

APM – La Maison des Fondateurs of BIG

La Maison des Fondateurs will be located among of the historical complex of workshops and factories in Le Brassus in the heart of La Vallée de Joux.

Its organization and architecture will embody the core values of Audemar Piguet. It must be characterized by the independent spirit of the family owned company that has retained autonomy over the years making it a game changing innovator in a field governed by rules and traditions

La Maison des FondateursImage courtesy of BIG

It must be rooted in the heritage of watchmaking in La Vallée de Joux that goes back centuries and is nested in the nature and culture of the place and the people of the valley. And finally it must incorporate the inner tension that characterizes Audemar Piguet and resonates throughout the brand, the craft and the designs as captured in the motto: To break the rules you must first master them. La Maison des Fondateurs is conceived as an oxymoron. Striking yet subtle. Contemporary yet timeless. Functional yet sculptural. Floating yet rooted. Local presence with a global resonance

La Maison des FondateursImage courtesy of BIG

A striking landmark that is seamlessly integrated in the local landscape. A contemporary yet timeless architecture that blends with the historical buildings to create an intuitive sequence of spaces – old and new. A pavilion for the art and science of watch making that is conceived as storyline for the visitors – every element governed by the functional requirements of the exhibition, while appearing as a striking sculpture conceived in a single gesture.

more. cdn.big1.netdna-cdn.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Barbara Kruger. Bitte lachen/Please cry

Art | July 6, 2022

The Neue Nationalgalerie presents Barbara Kruger's first institution-al solo exhibition in Berlin. The US-American conceptual artist is de-veloping a typographic installation especially for the exhibition hall of Neue Read more


LONDON CONTEMPORARY 2022 – 4TH…

Calls | July 6, 2022

LONDON CONTEMPORARY ART FAIR 2022, organized by ITSLIQUID Group in collaboration with YMX Arts, will be held in London, at The South London Gallery, from October 01 to October 15, 2022. Read more


ROME INTERNATIONAL ART FAIR 2022…

Calls | July 5, 2022

ROME INTERNATIONAL ART FAIR 2022 - 4th edition, organized by ITSLIQUID Group, will be held in Rome, at Medina Art Gallery from September 16 to Septmber 29, 2022. Read more


MAKING NUNO

Fashion | July 3, 2022

For more than 30 years, the Japanese textile designer Sudō Reiko and the team at her NUNO studio have been designing fabrics of unique beauty that have found worldwide acclaim. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!