ARTHUR ELGORT | THE BIG PICTURE at Galleria Carla Sozzani, Milan | ITSLIQUID

ARTHUR ELGORT | THE BIG PICTURE at Galleria Carla Sozzani, Milan

Fashion | March 11, 2015 |

Arthur ElgortArthur Elgort, Azzedine Alaia show, 1986. Arthur Elgort©

ARTHUR ELGORT | THE BIG PICTURE at Galleria Carla Sozzani, Milan

Galleria Carla Sozzani wishes to announce the exhibition Arthur Elgort: The Big Picture after twenty years from the first one. The show encompasses five decades of Arthur Elgort‘s work, including several original “snapshots”, a style Elgort introduced into the fashion photography vocabulary. The photographs of Arthur Elgort created a sensation in his 1971 debut in British Vogue.

Arthur ElgortArthur Elgort, Linda Evangelista, Dominica 1990. Arthur Elgort©

He was a breath of fresh air, wafting into the world of fashion photography with freely moving models, natural light, and a reportage influence. His young and pretty models wore less make-up, were more casual and lively in front of the camera, and moved about freely in outdoor locations such as city street, pools, and beaches which characterized his style. He quickly became one of the best known and most emulated photographers.

Arthur ElgortArthur Elgort, Henry and Nancy Kissinger, Tokyo 1979. Arthur Elgort©

The risks that he took with his fashion pictures changed the industry. His ideas of what a “fashion” photo was, opened up the possibilities of what fashion photography could be to the next generation. He attributes much of his spontaneous and liberated style to his lifelong love of music and dance, especially jazz and ballet from the 30s to 40s. As he writes: “Some of my best pictures were taken when I wasn’t “working” – models getting ready, people on the street, the little moments in between shots.”

Arthur ElgortArthur Elgort,Kate Moss in Nepal, British Vogue, 1993. Arthur Elgort©

“That’s when you can really capture people as they truly are and see what’s underneath. It’s those real moments that just can’t be faked.” Alongside his personal work, a select grouping of beautiful pictures including Elgort’s iconic fashion photographs of the young women who would become the first generation of supermodels such as Naomi Campbell, Kate Moss, Christy Turlington, Patti Hansen, Iman, Linda Evangelista and Karlie Kloss are also on view.

more. www.galleriacarlasozzani.org

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