Azulmalin Jewellery is inspired by great modernist sculptors of the 20th century channeling raw and organic abstractions. Azulmalin generates around the idea of creating timeless jewellery that will last from generation to generation. Pieces that will keep their shapes and only get beautifully tarnished. A personality that will develop over time. These heavy silver sculptures are made through a combination of traditional handcrafting and modern technology. Silver should be felt of the one who is wearing it. Azulmalin believes it’s the imperfections, the roughness around the edges that generate beauty.
Founder Malin Henningsson is a photographer and designer, born and raised in Sweden. With a passion for the visual arts and experience of working across multiple creative disciplines, she’s now channelling her interests and experience into Azulmalin. Azulmalin, for Malin, is an opportunity to explore different media and work with different shapes and motifs, without limitations to her creativity. The jewellery is clean and minimalistic but also bold and expressive. This approach draws on a rich fabric of inspiration from the world of art and sculpture, and from Malin’s own experience of working and living abroad. The jewellery is fluid, enchanting and open to interpretation. Each piece is designed to not just complement the character of the owner, but to enhance it.
Growing up in Sweden has definitely inspired Malin in having a ‘less, but better’ approach when it comes to aesthetic language. Many times when people think of Scandinavian minimalism regarding jewellery, they think of thin and petite items – Azulmalin is nothing like that. The minimalism in Azulmalin you’ll find in the clean lines – but the jewellery is raw and bold, yet with an elegance. You can wear one piece of Azulmalin or go full on and the wearer will be able to match the way that suits their personality.
Malin spends a lot of time in the South of France where the inspiration is endless. As a child she fell in love with the many sculptures that can be found in the area. There are reasons why so many great artists have been living in Provence – the light is just something special. It’s an interesting feeling when you find places that inspire you to create even more, e.g. the mysticism and craftsmanship of Japan and Mexico are also something that she admires.
As a new and modern brand they’re in constant learning of how to build a conscious business and how to make decisions that are made with respect to the environment.
Azulmalin creates timeless jewellery that is made to last. For them, it’s important to be aware of the negative impact that fast fashion has on the environment. Slow fashion on the other hand is conscious, mindful, and timeless rather than trendy. They believe in a make-to-order process and small-batch production at a sustainable pace. This means that they keep a very low stock and the majority of the jewellery will be made for their customers as soon as an order comes in. For them this is more purposeful and intentional.
They aim to design jewellery of high quality and with longevity in mind. You will feel the uniqueness of our jewellery as they are thoughtfully designed to be robust, solid and nonseasonal. The jewellery is handmade of 100% recycled silver. This means that Azulmalin’s jewellery is not made of silver that is newly mined from the ground or is a byproduct of mining of other minerals.
Azulmalin has its base in London and all the jewellery is casted in London’s historic jewellery district in the central area of town.