BELLROY
Australian carry brand Bellroy takes on luggage

The brand renowned for solving carry problems extends its expertise to travel, with two wheeled carry on bags releasing in time for mid year peak season travel. Bellroy is the design-obsessed Australian carry brand changing the way we move through the world. Since 2010, Bellroy has solved some of the most common problems, such as fat wallets and flimsy bags, through meticulous production, ensuring timeless and enduring products that adapt to every need.

Through Certified B Corp status, purpose-driven business practices, and sustainable material development, Bellroy continues to show the world what “better” looks like. Every person’s journey is unique; Bellroy believes that brands shouldn’t define who you are but support you in pursuing the life you crave.

Bellroy constantly pursues better ways to source its leathers, develop material innovations, reduce its impact on the environment and make products that last. Using agile thinking and customer-informed design practices, Bellroy works to innovate and push boundaries year after year. In 2021, the company was recognized as Australia’s Best Place to Work.

Solving problems is in Bellroy’s DNA. Since their origin in 2010, the global carry brand from Australia has been looking for what’s tricky, heavy or broken in carry, and worked hard obsessively to engineer a better solution. Now they have turned their attention to a category that can be particularly tricky, heavy or broken: wheeled luggage. With two carry-on styles (a hard shell spinner and a soft shell tipper) that aim to unite all of the things travellers need in luggage: styles that are lightweight, hard-wearing, smooth rolling and optimized for packing.

“Packing a bag for a plane trip and feeling organized and ready for that experience is such a visceral moment that everyone can relate to, so it was exciting for us to be able to design for that moment. Bellroy getting into luggage was such a natural progression for us,” says Bellroy’s head of product design, James Jeffrey.

“And it’s really exciting that we can take everything that we have learnt in Bellroy’s 15-year history, and have it culminate in something like luggage, where there are so many technical elements to dive into,” adds Bellroy’s Product Development Manager, Pip Grinter. Introducing: the Transit Carry On and Lite Carry On. Embedded with Bellroy’s signature design thinking, and engineered for long-lasting utility.

The brand has worked hard to consider all of the things that can go wrong in travel moments, from moving through security lines, to loading your bag into overhead compartments to rolling down the street at your destination. And making sure their solutions bring ease, organization and peace of mind, rather than stress, chaos or worry. Also, to take it a step further and create a simple and easy repair system for the parts that can fail on luggage, including the wheels, handles and TSA locks. This is key to Bellroy’s dual mission of delighting their customers, as well as minimizing their environmental impact.

The brand and certified B Corp has become known for quality and durability, and their approach to luggage is, of course, no different. Through a process of rigorous testing, they provide travelers
with peace of mind that these are going to last the distance.

Image courtesy of Bellroy

Image courtesy of Bellroy

“We saw so many examples of luggage that was broken,” explains Grinter. “So in testing our prototypes, we were simulating a lot of the common stress points, over and over and over again. Essentially simulating a 10 year lifespan so we can be sure every part is going to hold up.”

more. www.bellroy.com

Image courtesy of Bellroy

Image courtesy of Bellroy

Image courtesy of Bellroy