A Celebration of Culture Identity Through Creative Expression and Sustainability
Nearly 10 years in the making, the Bohten brand continues to set the industry standard with sustainable, high-end eyewear made for the multi-faceted, on-to-go professional who elevates the status quo. Bohten recognizes ITSLIQUID as one of the driving forces of artistic expression through contemporary art, architecture and design. The name alone represents fluidity, freedom and fearlessness – stopping at nothing to reach new heights. ITSLIQUID prides itself on making things easy to do. Bohten gets that, and we recognize that brand connectivity creates lasting momentum that advances society – for the culture, by the culture.
The Bohten consumer represents the heritage and strength of our products: stylish, sophisticated and environmentally-savvy. A core part of our mission is to continue pursuing fresh ideas that encapsulate Africa’s rich vibrancy while showcasing its tradition and modernity on the world stage.
We push creativity forward. We create change. We encourage our consumers to use their voices to promote diversity, inclusion and shift cultural paradigms. We invite you on our mission of change by asking: What do you choose to see differently today?
Bohten encourages you to be a part of our vision of change. Our classic Aristotle and Jade lines remain a hit among our loyal consumers, while our new Legend and Exstel arrivals promise to deliver a lasting symbol for generations to come. Join us as we weave together the past, present and future identities of symbolism and style.