Briston Watches
Paris, France

Brice Jaunet, BRISTON’s founder, has a wealth of experience in the luxury watch industry, dating back 15 years. Brice’s passion and proven market knowledge led to the creation of BRISTON as the synthesis of a personal and professional life dedicated to the watches. Resulting from his thoughts & research, Brice Jaunet wanted to create a beautiful, true & authentic timepiece but also affordable. From this spirit, BRISTON creates its own particular style with a strong classical watchmaker DNA but brings this smart & casual touch with the use of innovative raw material and a variety of colours that create its authentic style.

Twisting the cellulose acetate, traditionally used in the eyewear industry, and proposing this raw material in unexpected colors to adorn its collection is an innovation that reinforces BRISTON’s sport-chic look & British spirit. Modern, chic but yet casual, the BRISTON watches seduce either Hipsters, Dandies, Preppies & Trendsetters, – whether they are men or women – or just watch aficionados. From the very beginning, the NATO strap has been chosen by the founder to highlight the brand’s marked DNA: the British and sport-chic spirit. Because time flies inexorably, BRISTON has already 5 years of existence. Five years after its successful launching at Colette in Paris, five years through which the young watch brand has established itself.

The daring cambered square shape of the watch, recognizable among all the major watch houses, gives it a unique, Vintage and resolutely particular & authentic style. Inspired by the Roaring Twenties, the cambered square shape breaks the code of this standardized & rounded entry price market. Cellulose acetate is a noble material, used in high-end spectacles & eyewear. Made by 70 % of plant and cotton fibre, acetate is a natural and hypoallergenic material. To craft the acetate case of its collection, BRISTON works in partnership with the best worldwide supplier of acetate: the Italian House Mazzucchelli.

Crafted with a long and rigorous process of production, the acetate allows creativity, offers a pleasant & sensual soft touch and is resistant in time. The designed shape of the Clubmaster comes magnifying the beauty of this noble material. BRISTON makes the choice to propose his collection of watches on “NATO” straps. These straps have been originally developed by the British Ministry of Defense in the ’60s for the Royal Navy, before moving on to posterity of Jame Bond’s wrist, the famous agent of his most gracious Majesty. Made of nylon, the NATO straps are not only technically sound, robust and water-resistant but also reinforce the vintage spirit and affirm the sports chic look. BRISTON proposes about twenty united colours or striped interchangeable NATO straps with pin buckles & loops matching perfectly with the case material. These interchangeable NATO straps are proposed in two sizes: 280mm for the original G10 Purists and 245mm exclusively designed by BRISTON with a moveable loop and a smaller length.

more. www.briston-watches.com