Image courtesy of Camera Humana
Camera Humana is a label tendind to luxury street fashion based in Italy, founded by Designer Giulio Laera, class 1997, from Bari (Italy). The upcoming Designer decided to start his own project after lived experiences between Harlem and Soho (New York, New York) in the same period where the global vision of streetwear changed thanks to Shayne Oliver’s label Hood By Air.
The vision of the brand is behind the meaning of the name. Camera in english means ”photocamera” and in italian means ” room, closed place ”. CA-HA represent all fears, feelings that the youth generations put into themself to leave space to instability, wild night-life, aesthetics likes and follows, generated from a camera to stay always under the spotlights.
Camera Humana watch them without judging their attitudes , behaviours and lifestyle , not for stop their needs to appear but to increase it. The debut collection called ” Silent Youth Order ” pays attention to the print, some applied on fabrics with particular composition. The details are
connected with the vision of the brand infact every piece of the collection has also embroidery on sleeves.