CARL FRIEDRIK | ITSLIQUID

CARL FRIEDRIK

Design | July 28, 2020 |

Carl Friedrik
Image courtesy of Carl Friedrik

CARL FRIEDRIK

Carl Friedrik is a modern luxury brand creating high-end leather goods inspired by Scandinavian minimalism with a nod to traditional craftsmanship. The result is a collection of contemporary, functional products tailored to the lifestyle of today’s travelling professional. Brothers Niklas and Mattis Oppermann used their backgrounds in product design and finance respectively to found Carl Friedrik in 2012.

Carl Friedrik
Image courtesy of Carl Friedrik

With legacy fashion brands viewing accessories as seasonal fashion items, and 50% of consumers noting a price-to-value disconnect, the pair had a desire to do luxury differently. Products are based on an intelligent and evolving consumer mindset whereby a briefcase, weekend bag or laptop sleeve is just as important as the products they house, and should be made to last for generations to come. An antidote to a market saturated with opaque brands and supply chains, Carl Friedrik’s methodology eschews wholesale channels, middlemen and markups in favour of a transparent online-only platform.

Carl Friedrik
Image courtesy of Carl Friedrik

Consumers are therefor offered a premium product for less, with full visibility of the production process. Sturdy construction and rigidity are the blueprint of the Carl Friedrik product, which ranges from briefcases to weekend bags, tech cases to wallets. Simple geometric shapes are created using leather panels that have been carefully stitched together flat, revealing visible edges that naturally allow the product to stand out. Over time, the leather reveals a rich patina to compliment the aesthetic of each piece.

Carl Friedrik
Image courtesy of Carl Friedrik

The modern consumer has a growing desire for personalised products, a call that is largely not yet responded to. At Carl Friedrik, almost half of clients choose to personalise their products and the brand’s service allows customers to create bespoke pieces, either through a monogramming service, lining colour or modular add-ons for certain items. Each leather product is handmade in Florence and Naples, and crafted to the highest standards at some of the finest tanneries, weavers, and factories in the world using only the finest natural vegetable-tanned leathers.

Carl Friedrik
Image courtesy of Carl Friedrik

Carl Friedrik now sells to over 100 countries, with 30% of sales coming from the US, 25% from the UK, 20% from Scandinavia, and the remainder a complete mixture. The brand now stands by two overarching principles: 1) continue to create high-quality, minimalist product at a competitive price tag, and 2) no product is ever perfect. Prices range from £55 to £125 for wallets and tech cases, £275 to £495 for briefcases and bags.

more. www.carlfriedrik.com

Carl Friedrik
Image courtesy of Carl Friedrik
Carl Friedrik
Image courtesy of Carl Friedrik
Carl Friedrik
Image courtesy of Carl Friedrik
Carl Friedrik
Image courtesy of Carl Friedrik

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


FEATURED DESIGNER: Iris Van Herpen

Fashion | September 18, 2020

Iris van Herpen is a Dutch fashion designer who is widely recognized as one of fashion's most talented and forward-thinking creators who continuously pushes the boundaries of fashion design. Read more


THE LANGUAGE OF FASHION

Fashion | September 16, 2020

The exhibition The Language of Fashion at the Museum für Kunst und Gewerbe Hamburg (MK&G) sheds light on the significance of text for fashion products. The items on view are variously emblazoned with brand names or logos, political messages, typography or plays on words. All objects on display come from MK&G’s own fashion collection, including more than 35 items from the 19th century until today by established designers such as Walter Van Beirendonck, Coco Chanel, Jean-Charles de Castelbajac, Jean-Paul Gaultier, Tom Ford, Karl Lagerfeld, Martin Margiela and up-and-coming young designers such as Edda Gimnes and Flora Miranda Seierl. Read more


Ellius

Fashion | September 13, 2020

Ellius was born from the passion and love for history and the territory. Each collection is a story, a perfect combination of creativity, craftsmanship and passion, revealed through unique pieces of jewelry, just like you. Ellius is a registered trademark owned by Loren Jewelry S.r.l., a company which produces semi-finished products and that was founded in 1999 by its CEO Fadi Raslan. It all started as an artisan business yet over the years important technological investments and transformations were made, allowing Loren Jewelry to face and react to all the new upcoming market demands. Loren builds its success over time thanks to the high professionalism of its jewelers and to the quality of its finishes and manufacturing processes, becoming a point of reference for goldsmith companies in Italy and around the world and achieving in 2014 the European recognition of "Artistic Craftsman Company". Read more


BEAUTIFUL PEOPLE: THE BOUTIQUE IN…

Fashion | September 12, 2020

"We were young, rich and beautiful, and the tide – we thought – was turning in our favour. We were going to change everything, of course, but mostly we were going to change the rules". - Marianne Faithfull In the mid-1960s a handful of Chelsea boutiques sparked a fashion revolution. Changing attitudes towards gender and sexuality, framed by the socio-political climate of the time, inspired new ideas, freedom of expression and an opposition to establishment values. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!