Cars: Accelerating The Modern World | ITSLIQUID

Cars: Accelerating The Modern World

Design | October 29, 2019 |

Cars: Accelerating The Modern World
Image courtesy of © Italdesign

Cars: Accelerating The Modern World
Victoria and Albert Museum, London
November 23, 2019 – April 19, 2020

Over its short 130-year history, the car has become one of the most loved, contested and influential innovations in the world. It has revolutionised manufacturing, transformed how we move, forever changing our cities, environment and economies. ‘Cars: Accelerating the Modern World’ explores how the car as a driving force has accelerated the pace of change over the past century.

Cars: Accelerating The Modern World
Image courtesy of © Victoria and Albert Museum, London

This exhibition brings together 15 diverse cars to tell extraordinary stories about design and the car’s impact on the broader world. These cars include the first production car in existence; an autonomous flying car; a converted low-rider; and a 1950s concept car. Many of these cars have never been on show in the UK before, and their display will be uniquely juxtaposed with a diverse collection of products, fashion, graphics, photography and film, to draw connections to wider spheres of design and public life. As we stand at a new turning point in mobility design, this exhibition acts as a looking-back-to-look-forward – to understand our past blunders and achievements in order to better imagine how we want to move in the future. The exhibition is divided into three sections:

Cars Vam 003
Image courtesy of © General Motors Company, LLC

Going Fast
‘Going Fast’ opens the exhibition by exploring the role of the automobile in imagining a future world of liberated movement and as a symbol of technological progress. It looks at how the urge to go fast pushed not only the design of automobiles, but also shaped a visual culture and aesthetic that dominated the first half of the 20th century. This section ends by looking at the tension between two opposing forces – the desire for the thrill of speed and the imperative of safety.

Cars: Accelerating The Modern World
Image courtesy of © Louwman Museum – The Hague (NL)

Making More
‘Making More’ explores the car as the archetype of modern manufacturing– the object that developed contemporary consumerism and turned car production companies into global powerhouses. Starting with Henry Ford‘s first moving assembly line, this section looks at the vast influence car manufacture has had in shaping the ways we think about work and production: from bombastic factory designs, to early cultural celebrations of mass production, to growing unionisation and the threat of automation. This section also looks at how techniques developed to sell mass-produced cars helped inspire a new consumer society, using annually updated models, colour ranges, and spectacular events and marketing, to turn cars from utilitarian machines into objects of desire.

Cars: Accelerating The Modern World
Image courtesu of Bosch

Shaping Space
‘Shaping Space’ explores the sprawling impact of the car on the world’s landscapes and nation-building efforts. It looks at how the car inspired the growth and later dependence on a global petrol economy, creating vast landscapes of extraction and accelerating climate change in turn. It follows by looking at various attempts to find environmental alternatives, and the landscapes of lithium extraction that will dominate the new electric economy. It also looks at the impact the car has had in developing and modernising nation-states, from highway building programs to national car-ownership programs, and the complexities and contradictions that globalisation has brought to the industry.

more. www.vam.ac.uk

Cars: Accelerating The Modern World
Image courtesy of © The Mullin Automotive Museum
Cars: Accelerating The Modern World
Image courtesy of Daimler
Cars: Accelerating The Modern World
Image courtesy of General Motors Company, LLC

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


CALL FOR ARTISTS: CANVAS |…

Calls | September 24, 2020

ITSLIQUID Group, in collaboration with Mercato Metropolitano and YMX Arts, is pleased to announce the open call for the exhibition MIXING IDENTITIES, third appointment of CANVAS - London International Art Fair. Curated by Arch. Luca Curci, MIXING IDENTITIES will be presented in London at THE LINE Contemporary Art Space from December 03, 2020 to January 15, 2021. Read more


Nike House of Innovation

Fashion | September 22, 2020

Nike opened its third House of Innovation, at the historic 79 Avenue des Champs-Élysées in Paris, continuing its endeavor to harness the power of digital to best serve consumers. Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike's best innovations, athlete storytelling and experiences. Like its predecessors in New York and Shanghai, the flagship - situated amongst some of the world's most iconic landmarks - offers an immersive and digitally-powered end-to-end consumer journey. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris is the Swoosh's latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant center of sport. Read more


INTERVIEW: ROSWITHA KLOTZ

Interviews | September 20, 2020

Roswitha Klotz is a visual artist and musician living in Regensburg, Germany. From an early age, she turned to painting and music and was successful in both disciplines. After graduating from high school, she first studied music and musicology in Munich, then art and art history. Her path took her from Bad Kissingen to Munich and Regensburg, to Belgium and Austria, to the USA, Italy, Portugal, Switzerland and the Czech Republic. Read more


Orbitkey

Design | September 20, 2020

Inspired by intentional living and contemporary industrial design, Orbitkey is an organisation brand helping people live better lives through clever and innovative organisation solutions. Orbitkey was founded in 2013 with a simple idea to solve the frustration of noisy pockets, cluttered bags and messy keys – and with the support of the crowdfunding community, the first Orbitkey Key Organiser was brought to life. Proudly designed in Melbourne, Australia, the Orbitkey product range has since continued to grow – helping people organise more than just their keys. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!