Coca-Cola Pavilion by Atelier Marko Brajovic | ITSLIQUID

Coca-Cola Pavilion by Atelier Marko Brajovic

Design | August 31, 2016 |

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

Coca-Cola Pavilion by Atelier Marko Brajovic

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The public experience culminated in the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations.

 

more. AtelierMarkoBrajovic

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


EVERYDAY, SOMEDAY AND OTHER STORIES

Design | May 21, 2022

The Stedelijk’s three-part collection presentation has been redesigned with a special focus on theme. Part 2, Everyday, Someday and Other Stories, traces the evolution of art and design from the 1950s to the 1980s. Artists and designers show it was an era of new opportunities and progress, of mass culture, pop culture and consumption, and of critiquing the established order. Read more


DRESSUNDRESS

Fashion | May 18, 2022

The pandemic has highlighted the inextricable link between fashion and society. After a period of rolling lockdowns, working from home, social distancing and the resulting preference for comfortable homewear, the body is once again crying out to be seen. Read more


VALENTINO PINK PP COLLECTION

Fashion | May 13, 2022

Still frame of a moment, frozen in a monochrome sign that pervades everything: Creative Director Pierpaolo Piccioli conceives the new Valentino collection following the experimental urge of a radical gesture. Stripping the palette down to a single hue, relentlessly, he does more with less, maximizing expressive possibilities in the apparent lack of possibilities. Read more


LANDSCAPES OF DESIGN

Design | May 10, 2022

Frac Centre-Val de Loire presents a new exhibition dedicated to women designers. Landscapes of Design is conceived around a selection of works from Domaine de Boisbuchet's exceptional collections Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!