Coca-Cola Pavilion by Atelier Marko Brajovic | ITSLIQUID

Coca-Cola Pavilion by Atelier Marko Brajovic

Design | August 31, 2016 |

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

Coca-Cola Pavilion by Atelier Marko Brajovic

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The public experience culminated in the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations.

 

more. AtelierMarkoBrajovic

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Ginori 1735: Arcadia. Pursuit of…

Fashion | April 19, 2021

On April 12, 2021 Ginori 1735 launched Arcadia. Pursuit of Happiness, the new tableware collection in collaboration with the fashion designer Orazio Stasi. Read more


MenWith Skincare

Fashion | April 17, 2021

MenWith started as lifestyle curator online almost one decade ago and has now grown to become an eco-system of platforms and products inspiring millions every day. The MenWith collective's vision is to curate lifestyle, and its ideals and sentiments, sharing it with our followers and growing by lifting them every day. Read more


aer

Design | April 11, 2021

aer, based in Vienna, was founded in 2019 and develops, produces and sells sustainable, packaging-optimized household and personal care products that are of high quality and ultimately better for our environment. No unnecessary transport of water. Read more


THE RUSSIAN CITY OF THE…

Architecture | April 8, 2021

With the proposal ‘’Weaving Saratov’’, team Karres en Brands, Mandaworks, Kosmos have won the international masterplan competition to transform the decommissioned Saratov-Tsentralny airfield into an ambitious new city centre district. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!