Coca-Cola Pavilion by Atelier Marko Brajovic | ITSLIQUID

Coca-Cola Pavilion by Atelier Marko Brajovic

Design | August 31, 2016 |

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

Coca-Cola Pavilion by Atelier Marko Brajovic

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The public experience culminated in the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations.

 

more. AtelierMarkoBrajovic

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


LONDON CITY ISLAND BY GLENN…

Architecture | October 21, 2021

London City Island makes the most of its distinctive ‘island’ location where the River Lea bends for the last time just before it joins the River Thames. Read more


ALICE: CURIOUSER AND CURIOUSER

Design | October 17, 2021

The V&A’s landmark exhibition in 2021, Alice: Curiouser and Curiouser will celebrate one of the most iconic, imaginative and inspiring stories of all time. Read more


MITCHELL LANE HOUSE BY ROBERT…

Design | October 13, 2021

In its previous life, this home was a spatially challenged '80s specimen known as a "contemporary." But, while outdated, the house - an arrangement of three barn-like structures - had great bones and flow. So, instead of razing it, we entirely re-imagined and re-created it to appear as though it was built and designed from scratch. Read more


STAN SMITH MYLO

Fashion | October 11, 2021

Today we are revealing Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that looks and feels like leather – soft, supple, but a more renewable alternative. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!