Coca-Cola Pavilion by Atelier Marko Brajovic | ITSLIQUID

Coca-Cola Pavilion by Atelier Marko Brajovic

Design | August 31, 2016 |

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

Coca-Cola Pavilion by Atelier Marko Brajovic

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

 

Coca-Cola Pavilion by Atelier Marko BrajovicImage courtesy of Atelier Marko Brajovic

 

The public experience culminated in the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations.

 

more. AtelierMarkoBrajovic

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


SevenFriday

Fashion | July 22, 2021

Back in 2012, driven by this motto, Daniel Niederer founded SEVENFRIDAY. Founded and headquartered in Zürich, Switzerland, SEVENFRIDAY represents a life attitude, a lifestyle brand creating watches and eyewear with unique and iconic designs. Read more


Fashion FWD: Disruption through Design

Fashion | July 14, 2021

Fashion FWD: Disruption through Design, Otago Museum’s latest exhibition is open to the public from Saturday 27 March to Sunday 17 October 2021 in Dunedin. Read more


ART BARN OF THOMAS RANDALL-PAGE

Design | June 22, 2021

Thomas Randall-Page slides open a muted agricultural building to reveal an elegant new art space for his father, the sculptor Peter Randall-Page RA. Read more


Beth Lipman: Collective Elegy

Design | June 21, 2021

The Museum of Arts and Design (MAD) presents Beth Lipman: Collective Elegy, from September 25 to August 15, 2021, a major midcareer survey that assesses the remarkable achievements of the renowned contemporary artist. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!