With the strength of aesthetic tradition which combines the concept of elegance with that of simplicity, COVO, italian DNA and international roots, has made itself the perfect interpreter of these two terms developing an autonomous and distinctive language, capable of marrying tradition and contemporaneity classicism and avant-garde design. With its first steps through the severity of form and signs exported from Orient, it gives character to its products while at the same time remaining faithful to its origins, enriching them progressively with new and constant stimulation from the world of design.
With and sensitive eye, it directs and manages research that ranges from the skilful uses of materials to the giving body to the voices of designers, permitting itself an occasion to go with an ironic spirit into the field of experimentation, without overstepping the limit into useless showmanship. The fantasy of form and attention to materials become the protagonists and the final product shines with a fresh and extremely personal aesthetic without sacrificing functionally. A strong identity founded on a primary need of feasibility, a harmonious marriage of form and content, a brand capable of seducing and conquering the attention of an ever more vast public thanks to the unceasing search for a point of balance, in real and not apparent terms.
The “NOT COMMON THINGS” by COVO enrich the design “dictionary”. Simple and wise objects made of few signs, but capable of being remembered. In the saturated contemporary condition, we find ourselves more and more surrounded by a world of “things”. Material and immaterial things, real and imaginary things, sacred and unholy things, useful and useless things, good and bad things. The Design takes care of these things and does it in many ways.
It rethinks, reinvents, copies, covers, plays around or is serious. Or, like COVO tries to do: it observes the world of “things” around us and it tries to imagine new objects which will find their place in the empty spots of our imagination. COVO’s objects are born from the careful exploration of the material landscape, thinking of our world as a sheet full of signs which too often are confused and loose their meaning. As in children’s drawings, or in prehistoric graffiti, where few lines describe worlds and stories, the “NOT COMMON THINGS” by COVO try to offer simplicity by erasing confusion and focusing on emotion rather than reason.
From clothes hangers resembling tree branches, chairs like prominent midriff, seats that embrace, “magic” lamps that raise, photo frames like strings stretched on the wind and soft crystals, our world of “things” becomes a world of simple “signs”. The “NOT COMMON THINGS” by COVO are autonomous objects, capable of relating with all our landscapes and with the story of COVO.