Daema

Daema is a sustainable sportswear brand for a dynamic, conscious and feminine woman. This is a woman who loves a sporty-chic, sophisticated and timeless style and cares about the planet by choosing a more responsible and environmentally friendly fashion. The search for beauty, in all its forms, is aimed for a better world.

Daema’s universe embodies a life philosophy made of conscious and responsible choices to limit the waste and consumption harming the environment. Through its partners, Daema contributes to developing a world with a perfect balance of social fairness and environmental and economic sustainability for the well-being of people and the health and beauty of our planet and its resources.

Daema has deep roots in the Italian culture and tradition. The organization is headquartered in Italy, which is a universal token of style, craftsmanship, social relationships, beautiful landscapes and nature. This is a sustainable supply chain for a contemporary style dedicated to tennis and golf.

Merino wool: a performing and naturally sustainable fiber. Care for the environment starts with the choice of raw materials: Daema revives the value of wearing natural fibers. Garments are made of fine merino wool jersey, woven by Italian producers who operate in strict compliance with the Biella wool tradition. This high-performance sportswear is suitable for all seasons: it’s cool in summer and warm in winter.

Devoted to the female universe, this collection is for those athletes who seek a distinctive style also on the playing field. In the wake of the most classic tennis tradition, Daema has chosen the color white as a token of lightness, energy and simplicity for their classy and hyper-feminine garments. The collection features very clean lines and it is made of merino wool and coated cotton with a matte finish. Cuts, lengths and wearability are designed to enhance the feminine silhouette, every woman’s body shape.

Natural WoolFeeling. It is an invitation to enter a world that looks forward to the future through new sensory and emotional experiences. Soft materials. Fresh design. Bright tones. Light movement. It’s a new way of perceiving the world for a conscious woman.

more. www.daema.it