Design | February 7, 2023 |

design london 001
Image courtesy of The Design Museum

The Design Museum, London

February 24 – March 26, 2023

The Design Museum and Design Age Institute present Designing for our Future Selves, a new display that invites visitors to explore the ways innovation and design are responding to the needs, interests and aspirations of an ageing society, and indeed, their own future selves. The display will be showcased in the atrium of the Design Museum in Kensington, London, from 24 February to 26 March 2023 and builds on last year’s successful Future of Ageing display, reminding us that the one thing we all have in common is that we are all getting older – no matter our age.

design london 002
Image courtesy of The Design Museum

The 21st century is shaping up to be a century of centenarians. Someone born in the developed world in the year 2000 will have a 50% chance of living to 100 or beyond. With more of us living longer, an increasing proportion of the UK’s population will become part of an older, healthier, more financially secure, and technologically savvy demographic. But we will also face many global challenges, including automation resulting in job losses, the climate emergency, global pandemics, and the cost of living. The traditional life stages of education, employment and retirement will need to be radically reimagined.

design london 003
Image courtesy of The Design Museum

Designing for our Future Selves will showcase how, in a changing world, cutting- edge design can help people to not only live their later years independently, sustainably and healthily but also with joy and fulfilment. Visitors will gain a unique insight into the process of design development and co-creation between designers and users. They will have the opportunity to explore research and design projects through video and audio content, consultation feedback, design concepts, prototypes, materials, sketches and user experience. Immersive and multi-sensory elements, alongside an interactive learning programme, will explore the diverse stories and experiences of older communities.

design london 004
Image courtesy of The Design Museum

Colum Lowe, Director, Design Age Institute said: “Designing for our Future Selves allows us to explore how design innovation could improve our lives as we grow older. The exhibition will open this dialogue up to younger audiences who may not have questioned what it means to grow older in today’s society, the potential challenges that lie ahead and how we seek to solve them.” Josephine Chanter, Director of Audiences at the Design Museum said: “The needs of older audiences are distinct and all too often overlooked by companies and designers. These ten projects represent ideas and prototypes that open up the possibility of how we can all age with more agency and joy. We hope all our visitors will leave inspired by how designers can enhance the quality of our lives regardless of our age.”

design london 005
Image courtesy of The Design Museum

The display showcases 10 new cutting-edge design initiatives currently being developed by Design Age Institute and its partners, all of which will positively impact people’s homes, health and work as they grow older. HAMLYN WALKER: redesigning the walker. Lady Helen Hamlyn, Patron of the Helen Hamlyn Centre for Design at the Royal College of Art, described the walking frame or ‘walker’ as “the most degrading object that we can give to anybody”. Walkers are functional products, but highly medicalised and stigmatised, so many people who would most benefit from using them abandon, avoid or postpone getting one, compromising their mobility.

Confident that good design can shift the negative stigma of walking frames, Lady Hamlyn commissioned Design Age Institute to launch The Hamlyn Walker Challenge. Product designer Michael Strantz’s winning proposal was for a single frame that can meet the needs of different generations. Strantz is now working with design agency Priestman Goode and user groups to explore further possibilities and continue to challenge the current stigma about walking frames.

design london 007
Image courtesy of The Design Museum

INTELLAGE: smart insoles for active ageing: IntellAge is a smart insole system for daily use. It aims to keep users active and safe by digitally tracking mobility and gait through a smart sensor system that feeds data into an app. By connecting users to real-time information and prompts, they can improve their understanding of gait and mitigate the risk of falls. Created by Walk with Path, the project was inspired by founder Lise Pape’s experience of her father’s diagnosis with Parkinson’s disease, and its impact on his independence, mobility and well-being. Recent industrial action by ambulance staff in the UK and Wales warned older people that if they fell at home, it was unlikely they would be able to respond to calls. Further evidence to just how important it is to better manage one’s own mobility.

design london 009
Image courtesy of The Design Museum

TIDES: Sensuality for women for a lifetime. By 2025, over a billion women globally will be experiencing menopause. Tides is a whole-body massager designed to be used as part of a self-care routine. It is a long term therapy option to tone the pelvic floor muscle and stimulate blood flow during a key period of life where the body changes and evolves. Most importantly, Tides is non penetrative and non genital focused. Designed by Salome Bazin, founder of Cellule Studio in collaboration with Giulia Tomasello, Tides uses vibration technologies to support menopausal women, offering incredible benefits such as relaxation, pleasure and improved sleep by increasing blood flow and keeping tissue healthy and oxygenated.

COAROON COAT: Staying warm, sustainably, at home. Older people are some of the most vulnerable people affected by the current UK energy crisis. As people age, they have less tolerance to cold temperatures which can significantly impact their health and independence. Coaroon, which takes its name from ‘cocoon coat’ and from the Scottish word ‘coorie’ meaning cuddle, is a garment for the home that supports an individual’s freedom of movement while sustaining an even body temperature across a range of everyday activities, from reading, to working, to cooking. Conscious of the increasing costs of heating and its environmental impact, the creators of Coaroon, Joan Johnston of Ava Innes and Sarah Morehead of Self-Made Studios, were inspired to produce a skilfully made garment that helps people live longer, and more sustainably, at home. Coaroon is made from an innovative natural insulation fabric using cashmere goat guard hair, a by-product of cashmere production traditionally ignored by the textile industry. The guard hair is continually grown, shed and clipped annually, a natural and sustainable cycle. This new fabric is thermally regulating, insulating in Winter and cooling in Summer, so it has many potential uses.

design london 010
Image courtesy of The Design Museum

HOME OFFICE Live/workspace for later life. More and more people are extending their working lives, and older workers represent a valuable source of experience, talent and financial contribution to the economy. Flexible working is key to keeping older people in the workforce. However, while many are increasingly working from home, few homes are designed to support healthy, independent and active living and working beyond the traditional retirement age. Home Office to Age in Place brings together architects, designers for ageing and digital designers from Northumbria University, along with furniture designers from Pentagram, the world’s largest independent design consultancy. Together they have created a purpose-built, flexible, and supportive live-work space for older residents in South Seaham Garden Village, County Durham for Karbon Homes.

design london 012
Image courtesy of The Design Museum

LUII: Freedom from incontinence. Urinary incontinence, meaning to pass urine unintentionally, is a common condition in later life. According to Incontinence UK, An estimated 2.4 million people over 65 in the UK experience incontinence, which negatively impacts their health and well-being and that of their families every day. Luii hand-held urinals, created by Binding Sciences Limited, enable both able-bodied users and those with reduced mobility or dexterity to manage incontinence discreetly and flexibly, maintaining their independence and quality of life. Founder Keith Binding was inspired by his mother’s incontinence issues to create accessible, gender-inclusive products, that enable those who are aware of when they need to urinate to do so unaided, with dignity and confidence, remaining dry throughout.

design london 013
Image courtesy of The Design Museum

RISER CHAIR: A chair that enables sitting and standing. Riser Chair aims to assist users with sitting and standing while being a beautiful piece of furniture that people will not only need but will want in their homes and offices. Creator Ali Jafari, founder of Designed Healthcare Ltd based at Innovation Studio Arts University Bournemouth, was inspired to create Riser Chair by his experience as a nurse assisting patients to sit and stand.

LIGHT CYCLE: An immersive light installation. Circadian rhythms – sleep-wake cycles that follow the sun – constantly change during people’s lifetimes. Between the ages of 60 to 65 they start earlier and continue to shift by half an hour each decade. Light Cycle explores how light and darkness can promote greater health and happiness in later life by improving circadian rhythms to support mood, sleep patterns, temperature regulation and hormone release.

design london 014
Image courtesy of The Design Museum

This project was conceived to create intergenerational communities and enhance well-being by members of Clarion55, a national resident group of over-55s led by Clarion Futures, part of Clarion Housing Group, the largest social landlord in England. Independent lighting architects Speirs Major are working with light and wellness expert Dr. Shelley James, of Age of Light Innovation to collaborate with members of Clarion55 to develop plans and interventions.

PETITION FOR PACKAGING: Consumer packaging is the most frustrating household item in need of redesign based on a survey of over 2,000 adults aged between 55 and 104 (source: Design Age Institute report ‘Designing the Every day for a Less Frustrating Life’ with u3a and This Age Thing). The Institute is now petitioning the Government to establish a minimum inclusive standard for product packaging to enhance accessibility, sustainability and consumer choice.


design london 016
Image courtesy of The Design Museum

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to or fill the form below


    Design Shanghai 2024

    Design | June 19, 2024

    Asia’s largest international design event series enters its eleventh year and expects to welcome over 100,000 visitors over four days (19th-22nd June 2024). Returning to the Shanghai World Expo Exhibition and Convention Centre, the show continues to witness the rapid development of Chinese design. Read more

    Bebo Objects

    Design | June 7, 2024

    Bebo Objects is a new Swedish brand launched in 2022 by Mattias Karlsson and Adam Jismark. We are a Nordic lifestyle brand in furniture and interior design that creates well-crafted furniture and interior details designed to cross boundaries between outdoor and indoor environments, with the aim to add value and joy to people's lives. Read more


    Design | May 27, 2024

    POTTERY & POETRY is a home fashion brand for unique handmade ceramics. Based in Sofia, Bulgaria, their small team of talented artisans creates vibrant tableware that turns daily moments at home into small celebrations. "Every dish you serve can taste better as the process of eating starts with observation", explains architect Maria Baleva, who embarked on her crafting journey four years ago. First, it was just a personal temptation to express her creativity in a new way through the endless process of improvisation with porcelain forms and glaze colors. A few years into the experiment, her irregular plates and one-of-a-kind sets could be found in homes, restaurants, and cafes all over the world. Read more

    Yoshiaki Ito Design

    Design | May 19, 2024

    Yoshiaki “Yoshi” Ito is an award-winning designer known for blending modern sensibilities with traditional Japanese aesthetics. Since relocating to the United States in 1999, Yoshiaki has embarked on an artistic journey marked by simplicity, authenticity, and excellence. His early exposure to traditional Japanese craftsmanship shaped his design philosophy. Read more

    Sign up for our Newsletter.

    Enter your email to receive our latest updates!