Digital China International Innovation Center by MLA+ | ITSLIQUID

Digital China International Innovation Center by MLA+

Architecture | July 9, 2020 |

Digital China International Innovation Centre by MLA+

Digital China International Innovation Center by MLA+
Location: Shenzhen, China
Status: 2018 concept

Companies that work in the field of digital innovation – Apple, Google, Microsoft and many others – all have chosen to seclude themselves from the world in their fenced and inaccessible company campuses out of town. China Digital has the potential and the chance to pursue a different path: integration with the city. The design we propose for the Innovation Center of Digital China wants to integrate with the surrounding urban context and connect innovation with a multiplicity of uses.

Digital China International Innovation Centre by MLA+
Image courtesy of MLA+

An office tower and an apartment tower mark two corners of the site. At their foot – covering the whole site – is the ‘cloud’. The cloud combines all other uses: commercial, meeting, showrooms, r&d facilities, community center, sports club and a public balcony to overlook the adjacent park that forms the heart of the future Shenzhen Super Bay Headquarter District. The cloud is designed in such a way, that visual connecting between the different uses exists, while access is limited for the more sensitive or more private zones of the complex. This layout allows Digital China to interact with the urban public in a new and unprecedented way. Products and services can be tested in the spot, people can experience technology that will improve their lives on the go and Digital China can use this different way of presenting itself as a differentiator in its own marketing efforts.

Digital China International Innovation Center by MLA+
Image courtesy of MLA+

The whole complex has been designed for the Shenzhen climate. The facades of the towers have built in shading depending on their orientation and cooling ceilings reduce the cooling load while improving comfort. The ‘cloud’ provides shadow and cover to public spaces and outdoor work places. Rather than creating a sealed and air conditioned complex, this building has ample outside space where the sheer scale of the complex and the adjacent buildings create a constant cooling breeze for comfort in the hot summer months. An urban jungle on the top of the ‘cloud’ achieves a similar effect while adding a different experience to the dense urban setting the project is in.

more. www.mlaplus.com

Digital China International Innovation Center by MLA+
Image courtesy of MLA+
Digital China International Innovation Center by MLA+
Image courtesy of MLA+
Digital China International Innovation Center by MLA+
Image courtesy of MLA+
Digital China International Innovation Center by MLA+
Image courtesy of MLA+
Digital China International Innovation Center by MLA+
Image courtesy of MLA+

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


MILESTONES IN CONTEMPORARY DESIGN 2021-2022

Design | November 21, 2021

From 21 June, the Red Dot Design Museum in Essen will be showing two new exhibitions presenting excellent design highlights from all areas of life. Read more


CRYSTAL BRIDGES MUSEUM OF AMERICAN…

Architecture | November 20, 2021

The design for Crystal Bridges Museum of American Art grows out of a consideration for its extraordinarily beautiful, pastoral site, situating a collection of delicate pavilions nestled into the sloping terrain of a forested site. The pavilions span a ravine and two ponds forming a backdrop to community and educational spaces. The complex positions art and nature side by side, and includes a network of gardens, courtyards and hiking trails. Read more


ARTEMIDE HOLIDAY GIFTS

Design | November 17, 2021

Eclisse, designed by Vico Magistretti in 1965, won the Compasso d'Oro in 1967 and became the representative of Italian design in the world. Read more


Orange Country Museum of Art

Architecture | November 6, 2021

The Orange County Museum of Art’s new home will be situated at Orange County’s major arts complex, on the campus of Segerstrom Center for the Arts, creating a vibrant cultural destination in Costa Mesa. Defined by an open and engaging urban presence, OCMA’s new home will build on the museum’s history of community enrichment and presentation of thought-provoking works of art across a wide range of mediums, by artists of diverse backgrounds. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!