DOWNTOWN LA’S APPLE TOWER THEATRE | ITSLIQUID

DOWNTOWN LA’S APPLE TOWER THEATRE

Architecture | July 21, 2021 |

apple_theatre
Image courtesy of Foster + Partners.

Apple Tower Theatre by Foster + Partners
Location: Los Angeles, USA
Status: Completed

Apple Tower Theatre, Apple’s newest store in the heart of downtown Los Angeles, has opened to visitors. The design seeks to reinvigorate one of LA’s most historic movie theaters by giving the building a new purpose and restoring its lost glory. The unveiling of Apple Tower Theatre is a significant part of the larger urban regeneration of downtown LA that will strengthen urban retail and community life in this part of the city. The design is the result of a close collaboration between the design teams at Apple and Foster + Partners.

apple_theatre
Image courtesy of Foster + Partners.

Designed in 1927 by prolific motion picture theater designer, S Charles Lee, Tower Theatre was the first movie theater in Los Angeles built to show talking movies. The design restores the distinctive clock tower and exterior terracotta facades, enhances historic interiors and improves the marquees and the Broadway Street elevation, while upgrading accessibility to ensure the building will survive and serve the community long into the future. Stefan Behling, Head of Studio, Foster + Partners, said: “I believe that people love being with people. This is the basis for urbanity all around the world. Apple Tower Theatre will be a new beacon of optimism and resilience for the city and a vote of confidence in Downtown LA. The design brings back the romance and excitement of the birth of cinema, recreating the idea of the ‘place to be’. The exquisite detailing of the interior has been painstakingly restored. From today, Apple Tower Theatre will once again be alive with activity and celebrations that will return the vitality of urban life to Downtown LA.”

apple_theatre
Image courtesy of Foster + Partners.

The design looks to create an active presence on Broadway. Visitors enter a generous lobby at street level. An immaculately restored grand staircase takes visitors to the upper levels, while the lobby opens up to the soaring volume of the main theatre hall at ground level, which has been completely transformed into a majestic display area. The intricate historic plaster detailing on the walls and ceiling, dating back to the 1920s, has been carefully restored and enhanced. The central dome of the theater’s ceiling has been reinterpreted with a fresco of the calming golden sunshine of the southern Californian sky, adding dynamism and color to the space.

apple_theatre
Image courtesy of Foster + Partners.

Referencing the golden era of talkies and films, the new Forum reinstates the screen under the proscenium arch. A discreet set of stairs and elevators also bring visitors to the balcony level, which hosts the best seats in the house to view the Forum. The generous leather theater-style seats with integrated electrical and data points are the perfect spot for visitors to relax while they wait for their Genius appointments. At the top of the balcony is the Genius Level. Located just beneath the theater’s projectionist windows, it offers a complete snapshot of the theater in all its restored glory. The Today at Apple will be a new magnet for the public, inspiring people and transforming the entire store, including the upstairs balcony, into a theatrical event space.

more. www.fosterandpartners.com

apple_theatre
Image courtesy of Foster + Partners.

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


ARTIC by HOK

Architecture | August 20, 2021

Anaheim wanted a transportation hub that would become an icon for public transit. It needed to encourage Orange County's three million residents and 50 million annual visitors to think beyond the automobile and toward a future of smart, sustainable travel. Read more


INTERVIEW: ALEXIS GARCÍA ELSEVYF

Interviews | August 14, 2021

"My name is Alexis García Elsevyf, architect, obtained from the Dominican Republic. I finished my architecture studies in the year of 2007 with outstanding grades. I been practicing in the area of architecture and construction since 2005 in various architectural and urban planning studios. Read more


Interview: Roberto Cami

Interviews | August 11, 2021

Since 2008, Roberto Cami devotes himself to photography and digital art, in a more meaningful way, beginning his research in visual art, especially starting from architecture, from building yard and design in which he started his first job opportunities, but by developing projects in different areas too with a strong conceptual component, even approaching other techniques and expression forms. Read more


Xiamen Convention Exhibition Center &…

Architecture | August 2, 2021

The Xiamen convention exhibition center & sports precinct, a large-scale 600 hectare urban design masterplan and detailed architecture proposal, that forges a new center for Xiamen's cultural and civic heart in the city's Guiyuan district. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!