History is a love story.
Ellius was born from the passion and love for history and the territory. Each collection is a story, a perfect combination of creativity, craftsmanship and passion, revealed through unique pieces of jewelry, just like you.
Ellius is a registered trademark owned by Loren Jewelry S.r.l., a company which produces semi-finished products and that was founded in 1999 by its CEO Fadi Raslan. It all started as an artisan business yet over the years important technological investments and transformations were made, allowing Loren Jewelry to face and react to all the new upcoming market demands. Loren builds its success over time thanks to the high professionalism of its jewelers and to the quality of its finishes and manufacturing processes, becoming a point of reference for goldsmith companies in Italy and around the world and achieving in 2014 the European recognition of “Artistic Craftsman Company”.
In 2017, after years of experience in the business, the CEO Fadi Raslan decided to take a further step forward, from semi-finished products to finished product: the Ellius brand was born. An ambitious project driven by the desire to open the way to new national and international markets and to share his passion for history through the art of jewelry.
Ellius is a luxury brand that has brought yesterday’s history into today’s trend and fashion. The brand builds its concept on three terms: SYMBOL – HISTORY – TRENDS. Symbol used as an element of communication that expresses universally recognizable contents. History as a dialogue between the present and the past, the latter being the bearer of strong and positive values. Trends as a multitude of reasons that make each jewel, not only an accessory that enhances the look of who wears it, but also a vehicle which expresses uniqueness, personality, and emotions.
Each collection does not represent a world in itself but a part of the whole, the latter conceived as a container of collective experiences and traditions. Each collection always maintains and expresses its uniqueness, without ever affecting the vision of the project. Ellius is an awareness of one’s choices, a desire to wear an object with a unique design, high quality craftsmanship and Made in Italy.
The Ellius brand draws inspiration from the highlights that have made the world as we know it nowadays. Through its creations, Ellius talks about history, the culture of the people and the architecture that makes every city unique and fascinating. Collections for women and men, designed to combine earthly love with the love for history and art. A story sublimated in jewels with attention to details, in sterling silver 925, ready to be worn at any time of the day.
Ellius jewels are not only precious objects. They represent a story that covers centuries and millenniums. These objects go beyond material meanings. They enclose deeper concepts, such as spiritual values that each person can recognize. This is the essence that pools together each collection, as well as the utmost attention to the aesthetics and to the quality of each jewel.
With its path through history, Ellius wants to allow everyone to tell about themselves through jewels that are small works of art. Precious objects which recall immortal and universal values and meanings, yet with a personal sense and experience for each person.
Ellius, therefore, was born from the love for man and from the history that shaped him: History is a Love Story. Wear history, wear an Ellius jewel.