The endless Sulwhasoo Flagship Store by Neri&Hu | ITSLIQUID

The endless Sulwhasoo Flagship Store by Neri&Hu

Design | June 15, 2016 |

The endless Sulwhasoo Flagship Store by Neri&HuImage courtesy of Neri&Hu

The endless Sulwhasoo Flagship Store by Neri&Hu

A lattice of brass rods creates see-through surfaces that extend throughout the interior of this shop in Seoul, which was designed by Neri&Hu for Asian skincare brand Sulwhasoo. The Sulwhasoo Flagship Store is situated in the South Korean capital’s Gangnam district and occupies a five-storey building that was renovated to provide the brand’s first dedicated retail space. The building’s renovated design is influenced by the Asian significance of lanterns as tools for illuminating people’s travels and marking the beginning and end of a journey.

 

The endless Sulwhasoo Flagship Store by Neri&HuImage courtesy of Neri&Hu

 

The facades incorporate large openings that allow the warm tones of the interior to glow through. The spaces are arranged to create an evolving experience across the various floors, starting on the ground floor, where a seasonal product display is located close to the street-facing windows. Slender brass rods join together to form geometric volumes, enclosing an outdoor terrace visible from the street. Across the various storeys, different moods are achieved by altering the materials used.

 

The endless Sulwhasoo Flagship Store by Neri&HuImage courtesy of Neri&Hu

 

Neri&Hu aspired to create a space that appeals to all the senses, that captures the customer immediately as they approach the building, creates an experience that continues to unfold during the journey through the store, and leaves a strong impression with visitors long after they have left. The sense of endlessness achieved by the dense lattice is accentuated by round mirrors integrated into gaps between the rods. Light fixtures are also suspended from the structure, helping to illuminate the merchandise displayed.

 

The endless Sulwhasoo Flagship Store by Neri&HuImage courtesy of Neri&Hu

 

Each of the shop’s floors has a specific function, with the main boutique and gift-wrapping service joined by a reception area and multifunctional auditorium on the first floor, and lounges including a VIP room on the level above. One of the store’s two spa areas is located on the third floor. It includes a series of treatment rooms, two foot spas, a powder room, a courtyard and a staff room. A more luxurious spa offering treatments based on Korean medicinal herbs is situated in the basement. Wide timber floor boards give the interior a warm, natural feel.

 

more. neriandhu.com

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


LONDON CITY ISLAND BY GLENN…

Architecture | October 21, 2021

London City Island makes the most of its distinctive ‘island’ location where the River Lea bends for the last time just before it joins the River Thames. Read more


ALICE: CURIOUSER AND CURIOUSER

Design | October 17, 2021

The V&A’s landmark exhibition in 2021, Alice: Curiouser and Curiouser will celebrate one of the most iconic, imaginative and inspiring stories of all time. Read more


MITCHELL LANE HOUSE BY ROBERT…

Design | October 13, 2021

In its previous life, this home was a spatially challenged '80s specimen known as a "contemporary." But, while outdated, the house - an arrangement of three barn-like structures - had great bones and flow. So, instead of razing it, we entirely re-imagined and re-created it to appear as though it was built and designed from scratch. Read more


STAN SMITH MYLO

Fashion | October 11, 2021

Today we are revealing Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that looks and feels like leather – soft, supple, but a more renewable alternative. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!