Ex Forti is an Interior Design Brand, raised in 2020 and built on the experience of Selvaggia Arborio Mella, specialist in Interior Design. The evocative name recalls the founder’s family motto “Ex Forti Dulcedo”, which is now rethought and used to present the Soul of the Brand.
To be honest, Ex Forti is more than a brand: it’s a lifelong project born from the desire to create customized Design Items, synthesizing an encounter between past tributes and contemporary needs. Culture of Fine Arts, in all its facets, guides every single creation and shapes functional Designs for a day-to-day living, capable of creating a Practical Beauty.
As the Family Motto suggests, the fine ideas of Art, Elegance and Functionality are presented here by distinctive features, such as precious textures, solid metals and sinuous fabrics, which dress sculptural and architectural lines, experiencing the endless range of patterns and colors combinations. Through refined details and eye-catching combinations, each Ex Forti piece compliments every kind of Interior.
Selvaggia Arborio Mella di Sant’Elia is an Interior Designer, Founder and Creative Director of Ex Forti Brand. She was born in Rome, in a long-established Italian family, whose origins are from Argentina. Surrounded by the beauty of the Eternal City, Selvaggia raised in the world of design, learning her trade at the hands of her father, a roman Artist who ran his own interior Design Studio.
She took her own first steps in Fashion, guided by the search for Classical Beauty and harmonic shapes, which she had experienced at her father’s studio. Soon, Selvaggia developed her own aesthetic sense, permeating it with more creative suggestions linked to the world of photography, art and cinema. Her multidisciplinary training and constant research for new stimuli, led her to approach the world of furniture: in 2005, she became co-owner of an interior design showroom which became a crossroads for architects, craftsmen, artists and clients of all kinds, where ideas and projects were transformed into reality.
For over 10 years, she’s been working as Interior Designer, also collecting experiences as Set Designer for the Italian Cinema Industry.