Eyepetizer | ITSLIQUID

Eyepetizer

Fashion | December 15, 2019 |

Eyepetizer 001
Image courtesy of Eyepetizer

Eyepetizer
THE REVOLUTION OF STEEL

Eyepetizer has filled a void. Plastics with important shapes have dictated the rules for a long time in a process that seemed, if not irreversible, at least lasting. Traditional coloured lenses on bold frames, plastics in classic shapes and not always very elaborate. And then Eyepetizer. steel, lightness. Delicate pastel coloured lenses and shapes of yesteryear. Here is the revolution of ultralight steel frames, in a classic silver, gold and gunmetal finish, and those two different end tips immediately redefine the codes of recognition and the uniqueness of the brand.

Eyepetizer 002
Image courtesy of Eyepetizer

THE TASTE OF LIFE IN COLOUR
No-one thinks that it has been revolutionary, but everyone thinks that they would have liked to have done it. This is colour for Eyepetizer, the essence, the matrix that redefines priorities. The eye is plunged into always different nuances because for Eyepetizer sunglasses are not only about protecting from sun rays, but should also dress, decorate, and make the sight always new, a discovery. This is how a taste for a life of colour takes shape which is the distinctive mark of the brand. The colours evolve depending on the season and the themes of the collection, but they represent the heart of the project. The combinations are thought up just as you would for a fashion collection, sometimes making courageous decisions and apparently extravagant, but that soon integrate into the context of our style, giving us a version of sunglasses that is no longer a simple support for the sight, but as a real piece of clothing, to be mixed and matched with the rest of our wardrobe.

Eyepetizer 003
Image courtesy of Eyepetizer

THE HISTORY OF EVERY COLLECTION
It is known, revolutions never have a single face, they arise from a combination of intentions, meetings, thoughts and attitudes. This is why packaging, leading its own little revolution, is never the same. Each collection has its history, a story and a dedicated graphic created ad hoc to represent codes and quality to express inspiration and narrate its birth. Each collection, in other words, has its own packaging! They are born as stories of a life in colour, and seem never to want to end, in a continual flow of stories that evoke worlds to which the product, always new, continues to be inspired.

Eyepetizer 004
Image courtesy of Eyepetizer

MISSION AND VISION: REVOLUTIONISE THE MARKET /ACCESSIBLE LUXURY
Eyepetizer was born for this, to revolutionise the market. In its approach there has been no caution, there has been no strategy, there has been passion and vision, ability to make a difficult decision and that is not at all obvious, the success of which could not be calculated, but only sensed, perceived. Eyepetizer is an anthem to courage, aware and determined. Vision. The dream, real, by Eyepetizer, is the concept of accessible luxury. The quality of research and style, together with a masterly choice of material but also with a great ability for optimisation in the production phase, allowing delivery of a quality product at an absolutely democratic price.

more. www.eyepetizer.it

Eyepetizer 005
Image courtesy of Eyepetizer
Eyepetizer 006
Image courtesy of Eyepetizer
Eyepetizer 007
Image courtesy of Eyepetizer
Eyepetizer 008
Image courtesy of Eyepetizer
Eyepetizer 009
Image courtesy of Eyepetizer
Eyepetizer 010 1
Image courtesy of Eyepetizer
Eyepetizer 011
Image courtesy of Eyepetizer
Eyepetizer 012
Image courtesy of Eyepetizer
Eyepetizer 013
Image courtesy of Eyepetizer
Eyepetizer 014
Image courtesy of Eyepetizer
Eyepetizer 015
Image courtesy of Eyepetizer

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


YONOBI

Design | January 24, 2020

YONOBI's new store in Løvstræde, Copenhagen Central encapsulates the junction between beauty and function. Owner Nanna Egebjerg has built YONOBI from her passion for Japanese and Nordic aesthetics. The space embodies YONOBI's vision - sparking inspiration and serenity for anyone attuned to ceramics and art. Read more


VEGAN FASHION WEEK: “FASHION IS…

Fashion | January 8, 2020

After its global success, Vegan Fashion Week returns to Los Angeles for its third edition in March 2020. Vegan Fashion Week has proven to be a historic event and is the leading ethical fashion movement in the world. This season's theme, "Fashion is Activism," explored the challenges surrounding ecological and climate change through the lenses of fashion, creativity, ethics, ecology, science, technology, and legal practices."The relationship between fashion, factory farming, and climate change cannot be ignored. Vegan sustainable fashion is the ultimate answer to climate change and waste pollution. I created an inclusive and collaborative movement dedicated to redesigning the industry and the consumers' daily habits" says Vegan Fashion Week creator and animal rights activist, Emmanuelle Rienda. Read more


Studio Libeskind – “Gare Thiers-Est”

Architecture | January 3, 2020

Studio Libeskind in collaboration with Fevrier Carre Architectes and landscape architect Jean Mus was selected to design the "Gare Thiers-Est" (East Thiers Station), as a result of an international competition sponsored by the City of Nice. The project involves the design of 20,000 square meters of high-end commercial space that will feature two levels of shops, a 120 room hotel and office spaces, a sculptural entry pavilion, a 200 seat auditorium below grade, and a restaurant offering an open roof terrace with views towards the sea on the top floor. Read more


Paperwallet

Fashion | January 1, 2020

Founded in 2007, Paperwallet is an international e-commerce brand specializing in minimalist wallets with a twist. With an equal focus on functionality, design, and style, Paperwallet accessories are a modern alternative to traditional leather wallets. Each Paperwallet product features a limited-edition design created by artists from around the world. The Paperwallet brand originates from hustle and humble beginnings. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!