THE REVOLUTION OF STEEL
Eyepetizer has filled a void. Plastics with important shapes have dictated the rules for a long time in a process that seemed, if not irreversible, at least lasting. Traditional coloured lenses on bold frames, plastics in classic shapes and not always very elaborate. And then Eyepetizer. steel, lightness. Delicate pastel coloured lenses and shapes of yesteryear. Here is the revolution of ultralight steel frames, in a classic silver, gold and gunmetal finish, and those two different end tips immediately redefine the codes of recognition and the uniqueness of the brand.
THE TASTE OF LIFE IN COLOUR
No-one thinks that it has been revolutionary, but everyone thinks that they would have liked to have done it. This is colour for Eyepetizer, the essence, the matrix that redefines priorities. The eye is plunged into always different nuances because for Eyepetizer sunglasses are not only about protecting from sun rays, but should also dress, decorate, and make the sight always new, a discovery. This is how a taste for a life of colour takes shape which is the distinctive mark of the brand. The colours evolve depending on the season and the themes of the collection, but they represent the heart of the project. The combinations are thought up just as you would for a fashion collection, sometimes making courageous decisions and apparently extravagant, but that soon integrate into the context of our style, giving us a version of sunglasses that is no longer a simple support for the sight, but as a real piece of clothing, to be mixed and matched with the rest of our wardrobe.
THE HISTORY OF EVERY COLLECTION
It is known, revolutions never have a single face, they arise from a combination of intentions, meetings, thoughts and attitudes. This is why packaging, leading its own little revolution, is never the same. Each collection has its history, a story and a dedicated graphic created ad hoc to represent codes and quality to express inspiration and narrate its birth. Each collection, in other words, has its own packaging! They are born as stories of a life in colour, and seem never to want to end, in a continual flow of stories that evoke worlds to which the product, always new, continues to be inspired.
MISSION AND VISION: REVOLUTIONISE THE MARKET /ACCESSIBLE LUXURY
Eyepetizer was born for this, to revolutionise the market. In its approach there has been no caution, there has been no strategy, there has been passion and vision, ability to make a difficult decision and that is not at all obvious, the success of which could not be calculated, but only sensed, perceived. Eyepetizer is an anthem to courage, aware and determined. Vision. The dream, real, by Eyepetizer, is the concept of accessible luxury. The quality of research and style, together with a masterly choice of material but also with a great ability for optimisation in the production phase, allowing delivery of a quality product at an absolutely democratic price.