FESSURA is the Italian Sneakers brand that combines technology and design with particular attention to sustainability and is considered one of the most interesting and emerging brands on the international scene.
To launch the new Spring Summer 2022 collection, FESSURA chooses Mikaela Naeze Silva, a famous Show Girl from the Striscia La Notizia program, known not only for her beauty but above all for her ability to transmit energy and good vibes.
In the new advertising campaign, Mikaela poses on the trusses, sand carpets and vaporwave lights wearing the iconic Fessura models: the CHANGE, the first interchangeable and eco-sustainable sneaker, the REFLEX the sneaker inspired by psychophysical well-being and many other new models such as the CLOUD chunky sneakers and the TANK aerobic sandal, all available on the website www.fessura.com, in mono-brand stores and in over 300 selected boutiques in Italy and around the world. Mikaela fits perfectly with the FESSURA mood: young, cosmopolitan, expressive and trendy.
“When I was offered to become the face of Fessura, I confirmed without hesitation. I love the history and the innovative style of the brand. Wearing Fessura sneakers is something fantastic, it feels like flying” says Mikaela.
Mikaela will also be the face of the TV SPOT broadcast starting on 27 March on all Mediaset channels. FESSURA will land on TV for the first time with a modern and innovative commercial, in total harmony with her philosophy. “Entering a new dimension” is the conceptual and visual fil rouge at the centre of this SPOT, which brings FESSURA back to a synergy between design and technology: a story of a brand that focuses on innovation.