ROAD TO PARIS
FESSURA PRESENTS THE SS27 COLLECTION AT WELCOME EDITION

Fessura’s journey towards an increasingly international dimension makes a stop in Paris. From June 25th to 28th, the brand will be among the protagonists of Welcome Edition, a leading showroom for global menswear and contemporary fashion in the heart of the French capital.

This participation goes beyond a simple exhibition debut. It’s the ideal space to unveil the Spring/Summer 2027 collection, designed to push the boundaries of design and everyday technicality even further. Paris is the ideal stage to present the new models of the collection. 

Alongside the lifestyle and performance lines, new silhouettes are introduced that meet the needs of an audience attentive to detail. The real novelty this year is the inclusion of models with a distinctly sporty shape, reinterpreted, however, through innovative materials. Each piece is designed to be an independent yet perfectly integrated element, capable of naturally interacting with the contemporary wardrobe.

Fessura’s goal is to illustrate the meaning of the dual mode vision. In a fashion landscape often divided between rigid schemes of aesthetic canons and trends, the concept of dual mode offers a third way, concrete and speculative at the same time. It’s not just about creating a comfortable shoe, but about designing movement tools capable of changing function depending on the context. A Fessura shoe is born with the structural rigor and cushioning necessary to handle high rhythms, but it is designed with an aesthetic sensibility that allows it to instantly tune in with formal or creative contexts.

The presence in Paris marks an important step in the brand’s positioning within the international wholesale circuit. Welcome Edition represents the ideal space to connect with a global network of buyers, creatives, and industry professionals who share the same vision: an idea of fashion where innovation is never a slogan, but a daily necessity to be worn on the body.

more. www.fessura.com