FESSURA X PEPSI | ITSLIQUID

FESSURA X PEPSI

Fashion | March 16, 2021 |

Fessura 001
Image courtesy of Fessura

FESSURA X PEPSI
FESSURA launches its first capsule collection

A year after announcing our agreement with the American giant PepsiCo, FESSURA has finally launched the ‘FESSURA X PEPSI‘ capsule collection for Spring-Summer 2021. The collection is now available online at www.fessura.com, in the FESSURA Flagship Stores and in selected multi-brand boutiques around the globe.

FESSURA, portraying a specific idea of style inspired by the new Athleisure tendencies, current city trends and contemporary culture, blends with PEPSI to bring forth an original, technological collection featuring designs and colours in a perfect fusion of the two Brands.

FESSURA X PEPSI
Image courtesy of Fessura

For FESSURA, this is a key development project in our brand expansion strategy. The Capsule influences two iconic lines: the SOCKSHOE (with the Arrow Tab and Edge X models), pioneer in deconstructed footwear which offers a new experience in comfort; and the REFLEX which, thanks to its reflexology-inspired sole, is the perfect choice for our customers who want to balance their own well-being with that of the environment.

FESSURA X PEPSI
Image courtesy of Fessura

“I’m extremely satisfied with our collaboration with PEPSI. This partnership will allow us to develop our business on a global level, while consistently maintaining the unique and innovative values that represent the strength of our brand; another important step in continuing to create value in the FESSURA brand”, emphasises Andrea Vecchiola, CEO and Founder of FESSURA.

more. www.fessura.com

FESSURA X PEPSI
Image courtesy of Fessura
FESSURA X PEPSI
Image courtesy of Fessura
FESSURA X PEPSI
Image courtesy of Fessura
FESSURA X PEPSI
Image courtesy of Fessura

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Molkano

    Fashion | May 18, 2024

    MOLKANO® is an Athens-based sunglasses brand that emerged with the vision of providing high-quality handmade sunglasses that are accessible to everyone. Read more


    BRAND NO MORE

    Fashion | May 15, 2024

    Brand No More was born in Milan and breaks away from the logo-driven consumer culture, bringing the focus back to the uniqueness that lies in choosing a fragrance as a mean of self-expression, to match your mood and express your unique style: don’t fall for a logo! Read more


    BARBICAN GALLERY. UNRAVEL: TEXTILE IN…

    Fashion | May 9, 2024

    Opening on 13 February 2024, Unravel: The Power and Politics of Textiles in Art will shine a light on artists from the 1960s to today who have explored the transformative and subversive potential of textiles, harnessing the medium to ask charged questions about power: who holds it, and how can it be challenged and reclaimed? Read more


    SHEER: THE DIAPHANOUS CREATIONS OF…

    Fashion | April 20, 2024

    The exhibition Sheer: The diaphanous creations of Yves Saint Laurent will be on display at the Musée Yves Saint Laurent Paris from February 9 to Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!