flip & tumble | ITSLIQUID

flip & tumble

Design | January 9, 2011 |


Flip & Tumble

The founders of flip & tumble, Hetal Jariwala and Eva Bauer, initially met while attending Stanford University’s Product Design program in 2007. While in school, they discovered that they shared a unique interest in solving everyday problems in clever, simple, joyful ways.  After working in the design field for a few months after graduating, they quickly decided to give up the steady paychecks, pursue their passion, and take the leap to start flip & tumble. They define their San Francisco based company as bringing fun, functional and modern products for everyday life to market.

Their first product, the compactable 24-7 bag, comes in a rainbow of bright modern colors.  Beyond the modern design, this bag is designed with the user in mind. Taking a cue from sockballs, a clever patent pending stretch pouch makes it a cinch to compact the bag. The compacted bag is about the size of a peach, making it a snap to keep the bag with you all the time, rather than a bag that gets forgotten at home.

Following the design of the 24-7 bag, the duo took reuse a step further with a solution for those pesky plastic produce bags. Their solution, a set of 5 reusable fabric produce bags comes with playful color coded tags so you can match everything from your pomegranates to your arugula.

Their drive to design fun, function and modern comes through in their clean aesthetics and clearly user focused functionality. flip & tumble is looking to come out with a few new products later in 2011 and we’re excited to see what’s next.

Check them out: www.flipandtumble.com
Visit the f&t store: www.flipandtumble.com/shop.html

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