Galerie Joseph-Froissart presents "The bikini is 70 years old" | ITSLIQUID

Galerie Joseph-Froissart presents “The bikini is 70 years old”

Fashion | August 3, 2016 |

The bikini is 70 years oldImage courtesy of Galerie Joseph-Froissart

Galerie Joseph-Froissart presents “The bikini is 70 years old”

From Marilyn Monroe, Brigitte Bardot, Ava Gardner and Elizabeth Taylor to Ursula Andress in Dr No lounging around like naiads in their two-pieces, Hollywood icons have made the bikini a legendary article of clothing. The bikini is 70 years old exhibit will be held at Galerie Joseph-Froissart in collaboration with Réard, the label behind the first two-piece bathing suit, from July 5 to August 30.

 

The bikini is 70 years oldImage courtesy of Galerie Joseph-Froissart

 

The label’s namesake, French engineer Louis Réard became interested in the swimwear market in the 1930s. In June 1946, he patented his design, a two-piece bathing suit, under multiple names, including Bikini, a set of islands in the Pacific. “The smallest bathing suit in the world”, presented at a show at Piscine Molitor might not have attracted the Parisian elite, but it did get people talking. Partly curious and partly indignant, Parisians initially judged the design as “too vulgar”.

 

The bikini is 70 years oldImage courtesy of Galerie Joseph-Froissart

 

Regardless, a myth was born: 70 years later, the bikini is the most popular bathing suit type in the world, a turnaround partly due to the post-war mentality and the bikini’s popularity among Hollywood celebrities. Lovers of fashion, history and anecdote should head over to this glamourous retrospective exhibit at Galerie Joseph-Froissart in Paris.  

 

Galerie Joseph-Froissart, Paris
From July 5 to August 30, 2016

 

more. galeriejoseph.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    ELMA’ WATCHES

    Fashion | April 8, 2024

    Elmà is an Italian watch brand, whose mission is to create products with an iconic design, refined and elegant. The young brand from Turin, founded in 2021 by the Italian designer Andrea Di Ciancia, is inspired by all the beauty that nature has to offer (sky, sea, earth,…). Read more


    TIFFANY & CO. X DANIEL…

    Fashion | April 3, 2024

    NY-Tiffany & Co. announces its latest creative venture with contemporary artist Daniel Arsham, debuting a limited-edition T1 bracelet and bust inspired by the artist's bronze eroded Venus of Arles sculpture, currently on display at The Landmark. Read more


    Moncada Eyewear

    Fashion | March 27, 2024

    Sicily, Italy - February 11, 2024 - Moncada Eyewear, a trailblazer in the world of sunglasses, is proud to announce its latest collection, embodying the perfect fusion of Italian iconic designs and cutting-edge technology. Read more


    Tweek-Eek

    Fashion | March 23, 2024

    We are Tweek-Eek, an innovative jewelry label founded in 2019 by enthusiastic twin sisters Roos and Geertje Eek. Committed to sustainability, we exclusively manufacture our pieces in the Netherlands. We use massive machines that were not originally meant to produce jewelry, but are intended for furniture or high-tech industries. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!