Arcadia. Pursuit of Happiness
The New Ginori 1735 Collection

On April 12, 2021 Ginori 1735 launched Arcadia. Pursuit of Happiness, the new tableware collection devised in collaboration with the creative flair of fashion designer Orazio Stasi.

As a prelude of design, art and fantasy, Arcadia. Pursuit of Happiness by Ginori 1735 is a land of imagination, a world inhabited by fantastic and free creatures, their movement leaving traces of euphoria.

It’s on the Venezia form, characterized by the essential roundness of the line, the Utopian cosmos comes to life. The different creatures are filled with inalienable childish joy, free spirited in line and expression. The inhabitants of Arcadia are all able to excite and intrigue to become signs to decode, stories to imagine, surprises to discover. Flowers with eyes, mustached plants, sea horses, angels and devils sprinkled freely, populating the harmony of Italian-style gardens painted on plates, trays, cups and teapots with lightness and delicacy.

The asymmetric compositions of the Arcadia collection’s characters recall the “diffuse flower and fruit“, decorations typical of the late eighteenth century, flowers and fruit designed randomly on the surface of porcelain. The “total gold” decoration, present in the charger plate and fruit plates with textures in the colours black, pink and aquamarine recalls the ancient agate-tip technique, to create a refined chiaroscuro. An Art handed down over time capable of cohabiting with the bizarre creatures of Arcadia.

It is almost as if the fantasy of the characters that populate the collection have re-written the rules of classic tradition, to bring the observer to the search for a new combination of unexplored beauty with grace and daring. The happy creatures appear to wander, to discover something far away and return the discovery to us, reinterpreting this as a game. A dream, a return to childhood for Ginori 1735 that, with Arcadia, shows a fantastic place where everything is possible. A surreal touch that inspires longing to follow the joyful, optimistic and free characters, to find one’s own happiness: the pursuit of happiness.

The Arcadia collection is composed by 24 items. The decoration is a hand-applied decal in 18 different colors, the external border is finished with the threading technique. The covers of the teapot and sugar bowl, glazed in black, and the Ginori inscription that runs across nearly all the pieces of the collection, created in a raised decal that gives a tactile perception of movement, are innovative and stylish elements.

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