Giorgetti Milan Design Week 2025
Giorgetti Spiga The Place, Maserati Rossocorsa Showroom, Milano Design Week
Milan, Italy
April 08 – 13, 2025

Transcending boundaries, redefining the concept of living, charting new courses without losing one’s identity: for 2025, Giorgetti continues its journey of research and innovation whilst maintaining a firm connection to the artisanal tradition that has defined its essence for over a century. Each creation emerges from the intersection of design culture, savoir-faire, and timeless aesthetics, capable of engaging with an audience that experiences design as an attitude, a language,and a way of interpreting beauty.

The new season brings with it exceptional collaborations and welcomes a new designer to the brand’s creative team, once again demonstrating Giorgetti‘s mastery of high craftsmanship. Simultaneously, in 2025, Giorgetti will strengthen its international presence with the opening of its first monobrand store in Dubai, scheduled for the end of the year, in a building specifically designed for Giorgetti by Pritzker Prize winner Richard Meier and managed by partner Vivium. This expansion is complemented by a new company-owned monobrand store in Riyadh and the strengthening of the American market with the opening of a store in Miami. An iconic architectural location serves as the backdrop for a new chapter of the “Places to Live” campaign and the GM Magazine, now in its fifth edition: Villa Il Girasole. This extraordinary example of architectural ingenuity was designed nearly a century ago by engineer and architect Angelo Invernizzi for his family. The building is renowned for its 360° rotating structure, the first of its kind in the world, which allows the building to turn following the movement of the sun. In an ambitious digital project, Giorgetti has decided to restore the villa to its timeless splendour through a virtual restoration that transforms the space into a setting where the brand’s 2025 innovations come to life.

Villa Il Girasole thus becomes a visual metaphor for what Giorgetti represents in the world of design: a brand that has the courage to innovate whilst steadfastly maintaining its tradition. Just as the villa, with its continuous movement, challenges time and space, Giorgetti never stands still but continues to evolve, constantly pushing beyond the boundaries of imagination. A year of new perspectives, blending creativity and excellence with an unwavering gaze towards the future. On the occasion of Milan Design Week 2025, Giorgetti unveils its collaboration with Maserati, an icon of prestige and performance. The union of these two symbols of Made in Italy has given birth to an interior collection and a bespoke car, creating a perfect marriage of timeless elegance and technological innovation. This thoroughly Italian partnership is founded on shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both brands embody the Italian concept of “beautiful and well-crafted,” appealing to a refined, sophisticated audience that demands uncompromising quality. A genuine creative dialogue in which each brand inspires the other, opening new perspectives and giving shape to novel challenges. At Milan Design Week 2025, the fruits of this collaboration will be presented, marking the first milestone in a journey that will continue over time with other living spaces and products.

Jointly designed by the Giorgetti and Maserati teams, under the guidance of Giorgetti Creative Director Giancarlo Bosio and Maserati Head of Design Klaus Busse, the Giorgetti Maserati Edition interior design collection and the Maserati Grecale Giorgetti Edition are distinguished by their unique design, drawing inspiration from dynamism and movement. “The Giorgetti Maserati Edition collection doesn’t exist as a standalone project, nor is it simply a co-branding exercise or the classic licensing arrangement to create a new branded collection; instead, it intertwines naturally with Giorgetti’s collections. It represents the meeting of two identities founded on deep, shared values that blend to create something that speaks to both worlds without belonging exclusively to either,” explains Giovanni del Vecchio, Giorgetti CEO.

Alongside this collaboration emerges another, driven by the desire to create timeless objects where design and craftsmanship merge in perfect harmony. The partnership between Giorgetti and Pierre-Yves Rochon originated with the creation of bespoke furnishings for a prestigious hospitality project in Paris, sparking a dialogue that led to the Floria collection, destined to become a new classic of contemporary design. Inspired by the lightness and strength of flower petals, Floria stands out for its sculptural volumes and refined details, combining premium materials such as marble and leather in a perfect balance between aesthetics and functionality. Designed for prestigious residential environments, the Floria table also integrates naturally into contract and hospitality settings. More than mere furniture, it offers an aesthetic and sensory experience, a tribute to the excellence of Italian craftsmanship and the timeless vision of great design.

Image courtesy of Giorgetti SPA

Image courtesy of Giorgetti SPA

Image courtesy of Giorgetti SPA

Giorgetti strengthens its connection with talented architects and designers, confirming successful collaborations that enrich the brand’s offerings. Carlo Colombo continues his journey by creating Moorea, an outdoor collection that combines comfort and sophistication, designed to experience exterior spaces with the same elegance as interiors. A collection representing technical excellence, it responds to the challenges of product durability even in the most extreme environmental conditions through the use of materials specifically developed for outdoor use. Similarly, Virginia Harper continues to explore new forms and materials with Tiber & Tiberina, a set of sophisticated and versatile side tables and poufs. The collaboration with Dainelli Studio is also confirmed, enhanced by an expansion of the collection with a new backrest version. In parallel, the Atmosphere collection expands with a selection of new objects and accessories, designed to complete the Giorgetti living experience. Each element, from decoration to functionality, is conceived to create an immersive lifestyle where design excellence is expressed in every detail.

more. www.giorgettimeda.com