Gucci Garden by Gucci | ITSLIQUID

Gucci Garden by Gucci

Design, Fashion | December 25, 2018 |

Gucci Garden by GucciImage courtesy by Gucci

Gucci Garden by Gucci
Location: Palazzo della Mercanzia, Italy

The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the newly designed space features a store with one of a kind items, the Gucci Osteria da Massimo Bottura a restaurant by three Michelin star chef and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

Gucci Garden by GucciImage courtesy by Gucci

 Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.

Gucci Garden by GucciImage courtesy by Gucci

The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name Guccy, Guccify and Guccification found by Alessandro Michele through tags on Instagram. ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens a vital part of the new Gucci narrative.

Gucci Garden by GucciImage courtesy by Gucci

The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of  objects, videos and memorabilia that retrace the history of the House. The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER film makers group.

Gucci Garden by GucciImage courtesy by Gucci

The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms, Osteria da Massimo Bottura the new restaurant by the three Michelin star chef and the boutique. The visitor can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.

more. www.gucci.com

Gucci Garden by GucciImage courtesy by Gucci

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


LONDON CONTEMPORARY 2022 – 4TH…

Calls | July 6, 2022

LONDON CONTEMPORARY ART FAIR 2022, organized by ITSLIQUID Group in collaboration with YMX Arts, will be held in London, at The South London Gallery, from October 01 to October 15, 2022. Read more


ROME INTERNATIONAL ART FAIR 2022…

Calls | July 5, 2022

ROME INTERNATIONAL ART FAIR 2022 - 4th edition, organized by ITSLIQUID Group, will be held in Rome, at Medina Art Gallery from September 16 to Septmber 29, 2022. Read more


Teresa Lanceta

Art | June 22, 2022

The exhibition features a broad selection of tapestries, fabrics, paintings, drawings, writings and videos from the 1970s to the present, together with several collaborations and co-authored projects. Read more


FEATURED ARTIST: GLORIA KEH

Art | June 21, 2022

As I age, it is inevitable that certain physical issues need to be addressed and accepted. Gone are the days when I could paint huge works for hours on end. Although this realisation was initially very hard to accept, my daily practice of art has brought new dimensions to my world of art. Art is such consolation. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!