Gucci Garden by Gucci | ITSLIQUID

Gucci Garden by Gucci

Design, Fashion | December 25, 2018 |

Gucci Garden by GucciImage courtesy by Gucci

Gucci Garden by Gucci
Location: Palazzo della Mercanzia, Italy

The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the newly designed space features a store with one of a kind items, the Gucci Osteria da Massimo Bottura a restaurant by three Michelin star chef and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

Gucci Garden by GucciImage courtesy by Gucci

 Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.

Gucci Garden by GucciImage courtesy by Gucci

The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name Guccy, Guccify and Guccification found by Alessandro Michele through tags on Instagram. ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens a vital part of the new Gucci narrative.

Gucci Garden by GucciImage courtesy by Gucci

The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of  objects, videos and memorabilia that retrace the history of the House. The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER film makers group.

Gucci Garden by GucciImage courtesy by Gucci

The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms, Osteria da Massimo Bottura the new restaurant by the three Michelin star chef and the boutique. The visitor can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.

more. www.gucci.com

Gucci Garden by GucciImage courtesy by Gucci

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


BARCELONA CONTEMPORARY 2021

Calls | February 28, 2021

BARCELONA CONTEMPORARY is a contemporary art fair that presents collective and solo projects by leading and emerging international artists. The 2021 edition will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals. The art fair features paintings, sculptures, photography art, installations, video art and live performance. Read more


COVID-19 PROTECTION CONCEPT SPAIN

Uncategorized | February 25, 2021

The health and safety of our staff and visitors are of predominant importance to ITSLIQUID Group. This Protection Concept governs how we intend to operate after the lockdown has ended, the rules that will be applied inside the exhibition spaces and how these will be implemented in practice. Read more


Richard Artschwager at Gagosian

Art | February 9, 2021

Form always begins with a something. And then if that something occurs in another place, there is slippage involved and what is created as a result develops a parallel existence to the original thing. I have located my art in terms of reducing all objects to the attention they demand. This gives me a good shot at innovation, to put it boldly. -Richard Artschwager Read more


Isaac Julien. Lina Bo Bardi…

Art | February 6, 2021

Lina Bo Bardi - A Marvellous Entanglement is an enthralling tribute to the great Italian Brazilian architect Lina Bo Bardi by the English artist and filmmaker Isaac Julien Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!