GUCCI GARDEN | ITSLIQUID

GUCCI GARDEN

Fashion | February 15, 2018 |

GUCCI GARDENImage courtesy of Gucci Garden

GUCCI GARDEN

The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura – a restaurant by three-Michelin-star chef – and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

 

GUCCI GARDEN
Image courtesy of Gucci Garden

 

Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.

 

GUCCI GARDENImage courtesy of Gucci Garden

 

The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name – Guccy, Guccify and Guccification  found by Alessandro Michele through tags on Instagram. Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest.

 

GUCCI GARDENImage courtesy of Gucci Garden

 

The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens – a vital part of the new Gucci narrative. The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of objects, videos and memorabilia that retrace the history of the House. The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER filmmakersgroup.

 

GUCCI GARDENImage courtesy of Gucci Garden

 

The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms, Osteria da Massimo Bottura the new restaurant by the three-Michelin-star chef and the boutique. The visitor can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.

 

more. www.gucci.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


New Display for the Collections

Art | July 19, 2019

The Musée Yves Saint Laurent Paris exhibits a unique selection of approximately fifty haute couture designs throughout its entire exhibition space. Read more


London Design Festival

Design | July 11, 2019

London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the world's leading museum of art, design and performance will once again play host to a series of specially-commissioned projects by internationally-renowned designers. Read more


Basquiat’s “Defacement”: The Untold Story

Art | July 11, 2019

From June 21 to November 6, 2019, the Solomon R. Guggenheim Museum will present Basquiat's "Defacement": The Untold Story. This focused, thematic exhibition of work by Jean-Michel Basquiat (American, 1960-1988), supplemented with work by others of his generation, will explore a formative chapter in the artist's career through the lens of his identity and the role of cultural activism in New York City during the early 1980s. Read more


OPENING: ANIMA MUNDI FESTIVAL 2019…

Events | July 10, 2019

The Festival will run from May to November 2019, in the same period of the 58th Venice Art Biennale, “May you live in interesting times“, curated by Ralph Rugoff and organized by La Biennale di Venezia, chaired by Paolo Baratta, hosted at the Giardini and at the Arsenale venues. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!