Design | March 24, 2022 |

Image courtesy of Gucci

Gucci Gaok
Location: Seoul

GUCCI GAOK celebrates Itaewon’s multicultural spirit and pays homage to its precious tradition of inclusiveness. The space aims to be a warm and comfortable environment in which to welcome visitors, offering a unique experience of its kind.

Video courtesy of Gucci

The facade, designed by the famous artist SeungMo Park, is inspired by an imaginary forest. The artist explores the interplay between light and shadow, and the application of layers of wire mesh produces vivid symbolism that illustrates the boundaries between reality and illusion. Reflecting on the environmental issues of our age, the artist expresses the existence and non-existence of nature, his concerns about what may disappear, leaving only the illusion of what may be left.

Image courtesy of Gucci

Reflecting the neighborhood’s fast-paced and innovative spirit, the storehouses a large selection of ready-to-wear items, bags, suitcases, accessories, shoes, jewelry and Gucci Décor items, as well as exclusive collections, including a special line of accessories with the characteristic Baiadera print combined with the GG motif.


Image courtesy of Gucci
Image courtesy of Gucci
Image courtesy of Gucci

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