Turning care around
HAAN Pocket is the first launch of a young personal care brand that has broken into the market with an atypical approach within the industry. As a result of the disruptive vision of its two founders, HAAN is a company with a double face: on the one hand, it develops design products for the day-to-day care and, on the other hand, it takes a main role in social causes, investing part of its profits to fight against the global water crisis. With little more than a year of life, the brand is already present in about twenty countries in Europe and Asia, in addition to its online store.
Linked for years with the fashion world as distributors of international brands of footwear and accessories in Spain, Eric Armengou and Hugo Rovira decided in 2018 to start from their hometown Barcelona a parallel project closer to their way of understanding life: a brand that from its foundations had defined a social commitment. HAAN is part of a new generation of entrepreneurs who, under the concept of corporate activism, pretend to be part of the game and the solution to define a closer future with the planet and humidity, which in their case translates into the slogan ‘Turning Care Around’.
The brand made its debut in the market with a daily use antiseptic for all audiences. After studying the high incidence of hand contact in the transmission of viruses and bacteria, and the reduced introduction of antiseptics in Europe, as they are often associated with a purely medical product, they decided to design a package that is easy to carry and apply, which could be very attractive to encourage its use throughout the day.
Following the success of its first launch in 2018, the beauty and personal care brand HAAN Ready now presents SHAKE IT UP, a new collection of hydrating hand sanitizers inspired by classic cocktails revisited with a twist, available in five different colors and fragrances, to spice up your day with exotic cocktail scents. The SHAKE IT UP collection is made up of five exclusive fragrances: Spicy Ginger Ale (ginger), Manhattan Glacé (red berries), Mojito Splash (mint), Margarita Spirit (lemon), Gentle Paloma (plum).
HAAN Pockets are trendy, portable, hydrating hand sanitizers that are perfect for keeping hands moisturized and clean throughout the day – with more than 400 guaranteed uses per case. HAAN Pockets are 100% recyclable and with the brands new Refill pouches, they are now reusable, extending the life of each Pocket while reducing 89% of used plastic. Every pouch refills over three HAAN cases in just six seconds.
HAAN’s Co-Founders, Eric Armengou and Hugo Rovira share: “We are happy to introduce our new collection inspired by legendary cocktails redrafted with new scents. SHAKE IT UP highlights our passion for fashion and design with vibrant aromas that mix delicious flavours with 65% of alcohol ethanol, so you can stay safe, hydrated and smelling great during the new normal.”
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