Hong Kong Fashion Week S/S 2015 | ITSLIQUID

Hong Kong Fashion Week S/S 2015

Fashion | June 26, 2015 |

hkfw

Hong Kong Fashion Week for Spring/Summer 2015

HKTDC Hong Kong Fashion Week for Spring/Summer – the ideal global marketplace to launch or to source the latest Spring/Summer collections, will take place from 6-9 July 2015 at the Hong Kong Convention and Exhibition Centre. Entering the 22nd edition, the trade fair is expecting around 1,200 exhibitors from 20 countries and regions. The fashion event presents to industry players a golden opportunity to converge and share market trends and intelligence.

HKFW

As the fashion hub of Asia, Hong Kong hosts exhibitors from all over the world to showcase collections with a cosmopolitan blend of the best of East and West. Creating a global overview of style trends for the coming seasons, the Hong Kong Fashion Week for Spring/Summer opens up opportunities for market expansion with reference to the attendance of nearly 17,000 buyers from 71 countries and regions in the 2014 edition. The result attests to the strong industry support for the show. This year, the Fashion Week adopts the theme “Tribal Safari – Into the Wild”. Traditional tribal elements are used to create a fusion of cultural heritage, natural purity and surprising modernity, bringing a unique and fresh ambiance to the fair.

hong kong fashion

To optimise buyers’ sourcing experience, various theme zones are designed according to different fashion categories. For example, the largest zone Fashion Gallery which puts designer labels and top brands on stage, is designed in response to consumers’ demand for items with recognisable brands and decent quality. Innovative garments will be featured in International Fashion Designers’ Showcase.  Men are increasingly concerned about the clothes coming to their wardrobes. According to Mintel, global luxury men’s wear sales will reach US$18 trillion in 2016 compared with US$16 trillion dollars in 2012. The zone Men In Style are set up to cater to the market’s needs.

HKFW

Apart from menswear, another major driving force of clothing market appears to be the children in the coming years, particularly in the traditional markets. According to the Global Industry Analysts, the global market for children’s wear is expected to reach US$173.6 billion by the year 2017. In light of the economic recovery, parents are becoming more willing and able to pamper their children with more exquisite apparel. Besides, the growing awareness on health and quality of life increases the demand for functional clothing. Along with the rapid development of functional clothing innovation, apparel with various functions can easily be found in the market. Hence, Infant & Children’s Wear and Active & Swim Wear are set up in Fashion Week accordingly. Other zones include Emporium de Mode, World of Fashion Accessories, Handbags Select, Fabrics & Yarn and more.

HKFW

A series of fashion shows and runway parades will go alongside the Fashion Week, unveiling new apparel collections in a lively and vivid way. Local new design force is also ready to show international buyers their made-in-Hong-Kong creativity by staging the highlighted show FASHIONALLY. Desirable brand names will introduce their newest offerings in the visual splendour of the Brand Collection shows. Apart from sourcing, the Hong Kong Fashion Week for Spring/Summer is also a perfect platform to gather industry information. The top trend forecasters such as WGSN Group and Fashion Snoops are in attendance to speak at seminars, while Buyers’ Forum brings insights into various markets from buyers’ perspectives. Highlighted this year is the full day symposium on textile innovation and technology co-organised with the Hong Kong Research Institute of Textiles and Apparel (HKRITA).

6-9 July 2015
Hong Kong Convention and Exhibition Centre

more. www.hktdc.com

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