Home Alone Store
The main inspiration for the brand comes from the importance of quality time and self-care in the fast-changing modern world. Home Alone is all about comfort. Comfort to be yourself.
Slow mornings with a coffee in a tiny porcelain cup, taking time to be alone and focus on your well-being, doing what you feel in a moment: stay in bed all day or dance in front of the mirror. Leave the hustle of life behind, lock the door and dedicate all your attention to the most important person in your life – yep, that’s you. Time for yourself got even more significant than ever before.
The signature product of Home Alone is cotton pyjama sets with elegant embroidery. Every colour pattern has its own story behind it. Each set brings different emotions and memories: “Night Blue” to enjoy movie time with a guilty pleasure snack or “Very Green” for summertime at the seaside. Top and shorts or long sleeve shirts and pants can be easily separated and become an addition to your daily relaxed look. That styling and versatility have already won the love of the fashion influencers across Europe.
Items from different sets perfectly mix & match with each other. Materials, silhouettes, details: everything was thought through and manufactured to share that special feeling, that little hug of comfort when you change and jump into your favourite pyjama. Home Alone sets keep you feel at home everywhere.
“Home alone” is a female brand created and run by Victoria Hume and Maya Gu during the lockdown. Following the sustainable approach, all garments are produced in a collaboration with the small local female-led business on-demand, the collection is timeless and has no seasonality in order to last long in your wardrobe. Unisex style, premium embroidery, and simple design for your daily look, and not only for home.
“Our main goal was to make the go-to outfit that brings you pure joy during the day and night. We want each of you to feel beautiful, free and absolutely loved always and everywhere.”