Ignasi Monreal meets Gucci | ITSLIQUID

Ignasi Monreal meets Gucci

Fashion | April 12, 2018 |

ignasi-meets-gucci_002Image courtesy of Gucci

Ignasi Monreal meets Gucci

Mixing a classical art background with digital dexterity, Ignasi Monreal’s illustrations touch on ancient, contemporary and sometimes completely surreal themes at once. There’s the knight on horseback checking his smartphone, Pegasus resting in a Gucci parking lot or a clique of girls sitting in the clouds, fishing for airplanes.

 

The young artist’s creative collaboration began with the first #GucciGram project in 2015, the GG Caleido and GG Blooms designs in the backdrop of a retro TV weather forecaster and commercial. These original illustrations later appeared as prints on T-shirts in the Cruise 2018 show held at Pitti Palace in Florence.

 

ignasi-meets-gucci_005Image courtesy of Gucci

 

Soon after, the Gucci Art Walls on New York’s Lafayette Street, and in Largo La Foppa, Milan, were painted with Ignasi Monreal’s design for Alessandro Michele’s first women’s fragrance Gucci Bloom. “Using the Italian Renaissance as a starting point, I created my own version of a ‘Locus Amoenus’, a literary term that refers to an idyllic place, a garden to escape from the city. The table depicted at the base of the wall shows the Florentine ‘pietre dure’ mosaic technique using marble and precious stones – inspired by my visit to the Museum Opificio delle Pietre Dure in Florence,” said the artist.

 

ignasi-meets-gucci_004Image courtesy of Gucci

 

For the holidays, Ignasi dreamed up a campaign of gods and titans. Illustrated entirely by him, Gucci Gift 2017 featured Greek mythology, alchemic codes and real places.
Synergic with the House’s eclectic narrative, for the Spring Summer 2018 campaign, Gucci Hallucination, the artist imagined paintings that feature imagery from classic works – including Ophelia (1852) by John Everett Millais – with characters dressed in the collection’s colorful and printed designs. He also starred in the campaign’s ironic video as the curator of a fictitious Gucci gallery.

 

ignasi-meets-gucci_001Image courtesy of Gucci

 

The surreal colourful illustrations from advertising campaign are printed on the new limited-edition line-up of T-shirts and sweatshirts, each one bearing a numbered label and special packaging featuring the artist’s digitally-illustrated work.

 

more. www.gucci.com 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


2020: It’s Good To Be…

Design | October 28, 2020

Much has changed in 2020, not least our relationships with our homes. Since March, we’ve got to know them very well indeed. For months, we no longer locked the door behind us, and departed for hours, days or longer. Read more


FEATURED DESIGNER: Lee Alexander McQueen

Fashion | October 27, 2020

Alexander McQueen was born in London on March 17th 1969, the youngest of six children. He left school at the age of 16 and was offered an apprenticeship at the traditional Savile Row tailors Anderson and Sheppard and then at neighbouring Gieves and Hawkes, both masters in the technical construction of clothing. From there he moved to the theatrical costumiers Angels and Bermans where he mastered 6 methods of pattern cutting from the melodramatic 16th Century to the razor sharp tailoring which has become a McQueen signature. Read more


INTERVIEW: EDUARDO MORENO

Interviews | October 19, 2020

"Maybe the world changed me more than how I tried to change it… ecumenic failure." E. M. Since very short age, exposed with intensity to every form of art and diverse disciplines, dancer Eduardo Moreno rediscovers, after ten years as an expert on environment and social projects, abstraction as a new way to express artistically in all confirmed levels. Read more


Maniera 22

Design | October 19, 2020

The Brussels gallery MANIERA presents a collection of furniture objects by the renowned Italian architect Francesca Torzo (1975, Padova, lives and works in Genoa). Having previously collaborated with Peter Zumthor, the architect Francesca Torzo opened her own office in Genoa in 2008. In 2018 she was a participant in the 16th Architecture Biennale in Venezia. Her recent project for the extension of the Z33 in Hasselt has been awarded with the International Piranesi award in 2018, as well as with the Italian Architecture Prize in 2020. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!