Fashion | April 29, 2023 |

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Image courtesy of Impuri

IMPURI Eyewear

Impuri Eyewear is a subculture-inspired Atelier that makes limited-edition eyewear by combining
traditional mastery of performance materials. Goran Ilic founded Impuri Eyewear in 2020 with a mission to create a high-end product that inspires self-expression subliming spirit of independence, ethics, and style. Every piece is a labour of love and carries a part of them. This endeavour started as just an idea in the basement and has evolved into a “larger than life” project through experimentation with materials, new techniques, and design. Impuri was dreamed of for many years but was born only in 2020 in the midst of the pandemic. Symbolically the name represents their method and philosophy.

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Image courtesy of Impuri

Their unique interpretation of eyewear starts with a basic clean silhouette that gradually becomes an
impressive design piece. Every stage of the design process and development of the collection is supported by reflection on artisanal’s techniques that will be applied in making and fabrication. To ensure their production is sustainable and environmentally safe they exploit 3d printing, sculpting, and innovative mould-making techniques. Impuri Eyewear atelier is producing relentlessly bold frames that are supercharged with craftsman’s know-how thus resulting in radical and ultimately comfortable eyewear for lifelong use.

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Image courtesy of Impuri

At IMPURI everything they create is handmade and done in-house, from designing to tool making, from prototyping to quality control and packing. They are positioned on the opposite side of the mass production principles as their rare spectacles are released in numbered and limited series for each model. Entire process of making one single frame is made of about 65 steps and takes three weeks to complete. From raw material processing to finishing touches, the whole manufacturing process is executed by expert artisans.

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Image courtesy of Impuri

The entire process is divided into 4 main phases with appropriate quality control checks in between various steps

The top secret “Impuri pasta” is prepared and hand laid into moulds under a strict matrix system. It is than cured under precise pressure and temperature parameters

After 30hr of curing the frames are inspected and manually sculpted and progressively elaborated until shape, dimensions, surface qualities, and technical preparation requirements are met

Temples are machined and formed

Frames and Temples are decorated, polished, and completed with lens installation

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Image courtesy of Impuri

Making a quality product is of the highest importance to them. They display this constantly in their manual production with accurate processes on every pair of spectacles. In doing so, they pay attention to every detail. Each pair of Impuri is manufactured in their atelier in Serbia by a highly experienced and meticulous team. Besides elaborated handwork techniques, they use stateof-the-art technologies for the process.

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Image courtesy of Impuri

They are making a great effort to avoid waste that is typical for the eyewear industry. To do so, they have developed a hybrid of traditional jewellerymaking techniques with industrial casting knowhow. Every step in their production is led by the principle of creating no leftovers. They have achieved this by avoiding CNC milling blank sheets of material (that is main characteristic of acetate eyewear production). Since Day one they felt responsible to express theirselves by creating objects that are durable and repairable with a very limited negative impact on nature.

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Image courtesy of Impuri

Their style and design vision has urged them to find and develop the material that would allow them to produce tick and oversized frames that are light. Much lighter than acetate. They produce their carbon composite material according to a topsecret recipe they have developed. This new material is optimised precisely for the eyewear application. Their recipe is designed to excel visual properties of Carbon Fiber and to inspire the wearer’s tactile senses for everyday use. After a lengthy period of research and development, they have defined raw material specifications and set in place technological parameters. The Carbon Fiber that they use is recycled from leftovers sourced from the aerospace and automotive industry.

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Image courtesy of Impuri

The properties of objects made from carbon fiber are close to that of steel and the weight is close to that of plastic. Thus the strength to weight ratio (as well as stiffness to weight ratio) of a carbon fiber frame is much higher than either steel or plastic. Temples are made of aircraft-grade Aluminium alloy. As a third most abundant element on earth is very light and if engineered properly can withstand repetitive stress. In combination with Carbon Fiber it’s frequently used in aerospace industry and sport car manufacturing. As an ultimate touch of uniqueness of their spectacles they use natural Graphite as a main decorative element. Graphite is a unique material that under high pressure and temperatures it converts to diamond. It has unique visual effect and it has hypoallergenic properties just like Carbon Fiber and Aluminium.

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Image courtesy of Impuri

To them, it matters to avoid excessive use of paper and cartons in all spheres of their operation. Dedication to their message led them to develop a box that will go well beyond its use as simple shipping packaging. They wanted to offer an object that will have a long life. Enclosure that is not just a mere protection for their spectacles but also a design piece in which collectors of Impuri can store their treasures. After many trials and errors they created unparalleled hard-case made entirely of denim. The denim they use in production is sourced locally from secondhand shops.

The most important thing for comfortable wearing is the lowest possible pressure the eyewear puts on the nose. They achieved this by carefully balancing the weight ratio of the frame front and temples. The Center of gravity of the spectacles is set to be as far back as possible.
⁃ Frame is made of Carbon Fiber
⁃ Temples are made of aircraft-grade aluminium
⁃ Hinge system is integral part of the frame
Flexible system is installed on the temples to ensure perfect amount of pressure on the head
⁃ To achieve comfortable wearing the center of gravity of the spectacles is set to be as far back as possible
⁃ Frame is decorated with natural graphite
⁃ Production limited to 50 pieces
⁃ As a definitive sign of uniqueness a long line of graphite is added to the side of the temple
⁃ The inside of the temple is marked with serial number and model’s name
⁃ Every frame comes with a certificate of uniqueness signed by a master craftsman and production number


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Image courtesy of Impuri

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