In Any Case

In Any Case is the first travel set beauty brand Made in Italy and sustainable, founded by Irene Bonora and based in Bologna. It’s a beauty set made up of natural, vegan, and cruelty-free products, ready for any occasion. Irene created In Any Case by combining her two great passions: the beauty world and travel. From this fusion, a product line was born that not only meets the daily needs of those always on the go, but does so while respecting fundamental values such as sustainability, fairness, and inclusivity. In Any Case is the perfect companion for those who love to travel, play sports, or simply live everyday life with practicality and style. Each beauty case is complete with everything you need, always ready to be packed in a suitcase, bag, or backpack.

“In Any Case was born to combine my two great passions: travel and cosmetics. My mission is to give travellers around the world a complete set, always ready, within reach, and with the lowest possible environmental impact… and that is also beautiful to own!” explains Irene Bonora, founder of In Any Case. “It took me almost two years to create In Any Case. When I started, I knew nothing about how to build a brand: I had to learn everything from scratch and hold on tight when things seemed to be falling apart. But when In Any Case finally took off, all the hard work instantly disappeared, making way for the excitement and pride of having made it and of having created something – a small world – where I could finally see myself 100%.”

Every day, In Any Case pays attention to detail, considering every aspect of its production cycle and its impact on the planet. In fact, nothing is left to chance: from the ingredients to the packaging, the bottles, and even the supply chain and production process, everything is carefully designed and thought out to protect our planet and create the best possible product in terms of quality, usability, and convenience, with the lowest environmental impact. The brand believes in beauty that has a positive impact on both people and the environment, reflecting its daily dedication to creating a more sustainable future. All product formulations are made from natural, vegan, and cruelty-free ingredients, and the beauty cases are made from recycled thermoplastic polyurethane (TPU). Even the bottles have their part to play: they are made from 100% recyclable and renewable certified I’m Green™ bioplastic, derived from sugarcane.

“At In Any Case, we hope that in the future more and more people will choose companies that are actively committed to safeguarding our planet. This is why, from the very beginning, we embraced these values, applying them to everything we have already done and everything we will do in the future,” comments Irene Bonora, founder of In Any Case. “Being green is a conscious choice that we pursue every day: in addition to natural, vegan, and cruelty-free ingredients and recyclable bioplastic bottles, we also aim to reduce our CO2 emissions as much as possible and achieve carbon neutrality by choosing low-impact ingredients and materials for our products.” Whether it’s a weekend getaway, a vacation, a day at the office, the gym, or everyday life, In Any Case has thought of all your needs by creating beauty sets that contain everything you need to leave the house with your beauty essentials, ready for any occasion. Two different formats are designed to adapt to the dynamic and diverse modern world: Urban is the smaller beauty set, ideal for short trips, extended weekends, or daily life, while Wanderlust is the larger set, perfect for vacations or gym sessions. Both formats include seven mini-size products: shampoo, conditioner, body wash, face cleanser, face cream, body cream, and hand cream, all sized according to airport boarding and security regulations. Get inspired and get ready to go!

The fragrance is the same for all products and is unisex: top notes of sweet orange, Mirabelle plum, and coconut, a heart of jasmine, almond blossom, and gardenia, with a base of vanilla berries, sweet almond, creamy sandalwood, cedar, and musk… all 100% natural! The Urban set is always ready when needed, whether you’re heading down the hotel stairs for breakfast or mixing your post-workout protein shake. The entire set is enclosed in a compact, stylish beauty case that’s ready to pass through airport security. The tubes are super compact, and the caps are leak-proof, so there won’t be any unpleasant surprises when you open your luggage at the hotel or gym. Each element of the set is made with natural, vegan, cruelty-free ingredients, and with recyclable green packaging.

more. www.inanycase.it